"The universe is made of stories, not of atoms."
—Muriel Rukeyser
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CREATIVE MINDS: In Praise of Fear

 

In Praise of Fear: Why Author and Psychotherapist Dennis Palumbo Is Right About Creativity and Anxiety


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Every generation of writers is told some version of the same lie: that fear is a weakness, a defect to be conquered, or a signal that you’re not cut out for the work. Dennis Palumbo, thankfully, knows better.

In his recent Psychiatric Times column, “In Praise of Fear,” Palumbo—former Hollywood screenwriter (My Favorite Year) and longtime psychotherapist to artists—offers a lucid, deeply humane meditation on fear as an essential companion to meaningful creative work. I encourage every writer to read the piece in full.

Palumbo’s argument is not theoretical. It is lived. It is earned.

Fear Is Not the Enemy of Serious Work

Palumbo reminds us that emotions are not moral categories. Fear is not bad. Courage is not good. They are information—signals from the interior life that tell us where the stakes are.

In my experience working with writers across genres and decades, the absence of fear is rarely a virtue. More often, it signals disengagement. The writers who feel nothing are not brave; they are not fully invested.

Fear shows up when the work matters.

Palumbo puts it plainly: the creative mind draws its power from the same inner terrain that produces doubt, anxiety, and vulnerability. To exile fear is to exile the source of the work itself.

The Mountain Is the Work

One of the most memorable passages in Palumbo’s essay recounts his attempt to climb the Grand Teton while researching a screenplay. Frozen on a ledge, he admits his fear to his instructor, who responds: “Good. Otherwise, I wouldn’t climb with you.”

Fear, the instructor explains, keeps climbers present. Alert. Alive.

Writing works the same way. Fear focuses attention. It sharpens judgment. It forces us into the moment where the next handhold—the next sentence—actually matters.

Writers who try to eliminate fear often end up writing safely. Or not at all.

Why Trying to “Kill” Fear Is a Mistake

Palumbo rejects the popular advice to conquer or destroy fear. After decades of clinical work with writers, musicians, filmmakers, and artists of every stripe, he has never seen fearlessness produce better art.

Fear reveals what we care about.
Fear marks emotional truth.
Fear energizes the work when it is acknowledged rather than denied.

What drains creative power is not fear itself, but the effort required to pretend it isn’t there.

Why Writers Need Support, Not Platitudes

This is where many writers get stranded—aware of their fear, but unsure how to work with it. Palumbo’s clinical insight reminds us that fear should be taken seriously, but not indulged. Explored, but not obeyed.

At Writers Lifeline, the focus is not on eliminating anxiety or forcing productivity. It is on helping writers stay in relationship with their work when fear inevitably arises—during drafting, revision, submission, or success itself.

Fear is not a reason to stop. It is often the sign that you are exactly where you need to be.

Read Dennis Palumbo’s Essay

Dennis Palumbo’s original essay, which is thoughtful, generous, and precise in ways only long experience allows.

I strongly recommend reading “In Praise of Fear” in Psychiatric Times:
https://www.psychiatrictimes.com/view/in-praise-of-fear

Some climbs are meant to be difficult.
Half excited. Half terrified.
That sounds about right.

Celebrating Excellence: Justin Allen Price Earns Voice Arts Award Nomination for Talmadge Farm

Nothing excites us more than seeing a story we believe in rise to new heights. That’s exactly what’s happening with Leo Daughtry’s powerful debut novel, Talmadge Farm—a project that began its journey through The Writers Lifeline, where we worked closely with Leo to help shape, refine, and prepare the manuscript for publication.  We’re thrilled to share that the audiobook edition of Talmadge Farm, narrated by the exceptional Justin Allen Price, has earned a nomination from the Society of Voice Arts and Sciences (SOVAS) for Outstanding Audiobook Narration – Fiction. This nomination places Justin among industry greats, including Martin Sheen and Matthew McConaughey, who appear across other categories. Winners will be announced at the January gala in Beverly Hills.

From Manuscript to Award Recognition

Leo Daughtry’s story first took root at The Writers Lifeline, where he developed the narrative with our editorial and creative support. From there, the book became part of the StoryMerchant Books publishing family—a natural next step in bringing this deeply personal historical novel to readers and listeners everywhere.

We take great pride in seeing a project that began with us continue to thrive, grow, and earn recognition on the national stage.

A Narrator Honored and Grateful

Justin Allen Price shared his heartfelt reaction to the nomination:

“I can’t even begin to describe the feelings I felt when I saw my name listed amongst such incredible people. Mostly, I feel out of my league, but I’m so happy to be doing this thing that I love. To everyone I’ve met along the way: thank you. Congrats to all my fellow nominees!
And thanks so much to SOVAS—and especially to Audio Sorceress and Leo Daughtry—for the opportunity to tell this incredible story.”

Justin’s humility and passion mirror the authenticity he brings to his performance—one that beautifully amplifies Leo’s writing.

Industry Praise Confirms the Impact

AudioFile Magazine praised the audiobook as

“a notable listening experience.”

Their review underscores the emotional richness, textured setting, and multigenerational drama that make Talmadge Farm a standout work of historical fiction.

A Shared Win for Story Merchant Books & The Writers Lifeline

This nomination is more than an individual achievement—it’s a milestone for everyone involved in the creative journey of Talmadge Farm. From early development through The Writers Lifeline, to publication with Story Merchant Books, to audiobook production with outstanding collaborators, this is a full-circle success story.

Experience Talmadge Farm for Yourself

👉  Ycan find the book here: Talmadge Farm or Listen on Amazon & Audible: https://www.amazon.com/dp/B0D3WW6BHL/

Congratulations once again to Justin Allen Price and Leo Daughtry. We are proud to have supported this book from its earliest pages and excited to see its continued recognition.


Listening to Leo Daughtry Tell the Story Behind Talmadge Farm

  


In a recent episode of Star Communications' show We Should Know, host JW Simmons sits down with Leo Daughtry to talk about his novel Talmadge Farm and the world that shaped it. Over the course of the conversation, Leo walks through life on a tobacco farm in northern Sampson County, his years in public service, and why he chose to capture the years 1957-1967 in fiction.

Talmadge Farm, published by Story Merchant Books, follows a large tobacco operation, the families who own it, and the families who work it during a decade of rapid change in eastern North Carolina. The book has clearly struck a chord: it is now the #1 best-selling paperback in Amazon's Historical Event Literature Criticism category, with more than 4,000 copies sold and record-breaking November sales, even passing classics in its category like The Great Gatsby and Don Quixote.

The Writers Lifeline has been supporting the marketing and promotion of Talmadge Farm as the book finds new readers well beyond Sampson County.

[embed]https://youtu.be/l1DGkb9j0yI?si=n5FkyGVad2d5q-VC[/embed]

You can listen to the full interview here:  We Should Know - Leo Daughtry on Talmadge Farm

And you can find the book here:  Get Talmadge Farm on Amazon

The world Leo writes about

In the interview, Leo starts with the basics: he was born in 1940 and grew up on a tobacco farm in northern Sampson County. His father owned land and worked with sharecropping families, both white and Black. From a child's perspective, he remembers farm work as "really hard work"-hauling, hanging, and cropping tobacco at around 130 pounds-and remembers that "sharecroppers in those days were poor." There was very little to carry a family from one season to the next.

He also remembers segregation as a simple fact of daily life. Black families had a separate school. They could not eat in most local restaurants. They had to use different water fountains and could not try on clothes in some stores. What stuck with him most was the bus ride: he would get on one school bus while friends who lived just a couple hundred yards away got on another.

The novel takes that world and gives it a specific shape. Talmadge Farm is an 1,800-acre operation owned by Gordon and Claire Townage. Gordon comes from a family that built a bank and accumulated land; Claire comes from a family that owns the drugstore in town. Together they represent the comfortable, confident top of the local ladder.

On the same land live two sharecropping families, one white and one Black. They farm, raise children, and try to get through each year under a system where the land and the credit belong to someone else. Their lives are different in many ways, but they share the same basic vulnerability: if the crop fails or the numbers don't work, they have few options.

Leo describes Talmadge Farm as historical fiction. The characters are composites of people he knew, but the events and conditions are drawn from what he remembers:

  • the separate schools and facilities of the 1950s
  • the expectations placed on women before no-fault divorce and reliable birth control
  • the central role of tobacco in small-town economies
  • the arrival of the Vietnam War and what it meant for young men who joined the military as a way off the farm
  • the shift from tenant farmers to migrant crews as farms grew larger and more mechanized

In the interview, he talks about recap tires, bootleg liquor, and long overnight trips to sell vegetables in northern markets and haul used taxi tires back to be recapped. Those details show up in the book as part of the everyday effort to keep families afloat. There's nothing romantic about it; it's work, improvisation, and survival.

A few moments that stand out

The conversation also touches on several key moments from the book without giving away every twist.
One is an incident involving Ella, a Black teenager whose mother has worked in the Townage household since she was very young. Gordon Junior, the landowner's son, assumes he can take what he wants from her. When he tries to force himself on Ella, her brother steps in and stops him. In the world Leo is describing, this is not just a family conflict. There is a real risk that the legal system will side with Gordon Junior, not with the sharecropper's family. The scene in the novel grows directly out of that imbalance.

Another thread runs through the lives of Gordon and Claire themselves. At the beginning of the story, they appear to have every advantage: land, money, status, and a sense that the system is built for them. As the years go by, the tobacco economy changes, social expectations shift, and Gordon's refusal to adapt catches up with him. Late in the book, he tells Claire that, after everything else is gone, "we're all that we've got left." Coming from a man who once saw himself as untouchable, that line lands with particular weight.

Leo and JW also talk about the gradual disappearance of tenant farmers and the arrival of migrant crews. As he tells it, workers were sometimes gathered off the streets in Florida-some struggling with mental illness or addiction-loaded onto old school buses, driven north, and put to work in the fields under strict control. In the novel, these crews are part of a new phase on the land, replacing the older sharecropping structure but bringing their own set of problems.

Why the story feels current

Although Talmadge Farm is set between 1957 and 1967, the interview keeps circling back to the present. Leo remembers how few divorces there were in the 1950s, and how strongly women were expected to stay in difficult marriages. He and JW then look at how the arrival of the pill and later changes in law began to alter that dynamic. They move from the segregated schools of his childhood to later years when students finally began attending school together.

They also compare political life then and now. Leo talks about serving in the legislature in the 1970s, '80s, and '90s, when lawmakers with very different views could still sit down, argue, and eventually pass a budget. He contrasts that with more recent years, where compromise is often treated as weakness and budgets sometimes stall for years.

Later in the conversation, they jump forward to today's technology: rare earth magnet manufacturing in their region, artificial intelligence, satellite communications, and driverless cars. JW brings up Elon Musk's comment that work might become "optional" someday because of automation. Leo doesn't claim to know how that will play out, but he does say that in his own time, people who refused to adjust to change were often left behind.

That combination-clear memory of one decade of rapid change, plus an awareness of the changes happening now-is part of what gives the interview (and the book) its energy. The story of Talmadge Farm is firmly rooted in one place and one period, but the questions underneath it are familiar:

  •  Who holds power when the rules are written a certain way?
  • What happens when the economic base of a community shifts?
  • How do people at different points on the ladder experience the same event?
  •  What carries forward when one system ends and another begins?

Where to go next

For anyone interested in this chapter of North Carolina history-or in how a lifetime of experience can become a first novel-Leo's conversation with JW Simmons is a good entry point. It gives context to Talmadge Farm without turning into a lecture, and lets you hear the voice behind the story.

You can watch or listen here:

👉 We Should Know - Leo Daughtry on Talmadge Farm

Read the review in Southern Literary Review - book review of Talmadge Farm:  https://southernlitreview.com/reviews/talmadge-farm-by-leo-daughtry-2.htm

👉 Get the book on Amazon: Talmadge Farm by Leo Daughtry

Talmadge Farm is published by Story Merchant Books. The Writers Lifeline has been working with Leo and Story Merchant on the marketing and promotion side so the book doesn't just appear and vanish, but continues to find its audience over time.

If you'd like to explore similar support for your own work, you can read more about our services here:

👉 The Writers Lifeline - Marketing & Publishing

From Gambino: The Rise to Gambino the Film


John Woo and Nicolas Cage are reuniting for a new crime biopic, Gambino, with Cage set to play New York mob boss Carlo Gambino. The project is being launched at the American Film Market with WME Independent handling sales, and it has already been covered in detail by both Variety and Deadline.

According to those reports, Woo will direct from a script by George Gallo (Bad Boys) and Oscar-winning writer-producer Nick Vallelonga (Green Book). Nicolas Cage will portray Carlo Gambino in a character-driven crime drama backed by producers Cassian Elwes, Edward Zeng of NextG Films, Robert Daly Jr., and David Lipper of Latigo Films, with NextG Films financing. Cage, Gallo, Vallelonga, and Ken Atchity are also producing.

The film also grows out of Gambino: The Rise, a true-crime novel by James E. Pierre that was developed with Ken Atchity, published by Story Merchant Books, and moved step by step toward the screen over several years.

Before there was a film called Gambino, there was a manuscript on Ken's desk.

James E. Pierre's novel Gambino: The Rise follows Carlo Gambino's journey from Sicily to New York, tracing how a quiet, observant man builds and maintains power inside the criminal underworld. The story looks at what power actually looks like when it is exercised without noise: through patience, family ties, agreements, and long memories rather than public theatrics.

Pierre has described how his interest in this world began with a violent incident he witnessed as a child, an experience that stayed with him and eventually led him to research the Gambino family in depth. Out of that research came a story with enough scope to support a full-length book and enough dramatic spine to interest film producers.
In his client testimoinal, Pierre sums up the turning point in that journey in a single line:

"Ken Atchity was the first person to believe in me and in Carlo Gambino, the main character in my book, Gambino: The Rise."

He explains that he felt for a long time as though he might be the only person deeply interested in Carlo Gambino's life and organization. Working together changed that perception. The material stopped feeling like a private obsession and became a story shaped for a broader audience: readers first, and potentially viewers later.
That shift involved specific, practical work. The manuscript needed structure and pace that would satisfy crime readers and also make sense as potential source material. Development focused on clarifying Gambino's arc as a character, tightening the narrative spine, and grounding the history in vivid scenes rather than abstract explanation.

Story Merchant Books and Publication

Once the manuscript had been developed to that point, the next question was how to bring it to market.

Gambino: The Rise was published by Story Merchant Books, an imprint designed for stories with strong narrative and commercial potential. In this case, the goal was not only to reach readers but also to present the story in a form that agents, managers, and producers could evaluate quickly.
Publication through Story Merchant Books gave the project several advantages:

  • A professionally produced novel that could stand on its own.
  • A clear record of the property and its author.
  • A stronger foundation for discussions with producers and financiers.

From there, the project entered the long, less visible phase of any serious book-to-film journey: proposals, meetings, early option activity, re-packaging, and the ongoing work of keeping the story in circulation until the right combination of talent and timing emerged. The recent Woo-Cage announcement is the visible result of that long stretch of quiet effort.

Why Gambino Works on Screen

Not every strong novel belongs on the screen. Some stories are too interior or diffuse and lose too much when compressed into a two-hour format. Part of the work with Pierre was identifying what made Gambino: The Rise particularly suited to adaptation.
Several qualities stood out.

A central figure with genuine dramatic weight

Carlo Gambino is not an invented composite. He is a documented figure whose life intersects key phases of twentieth-century organized crime. The novel presents him as a man who exercises power through patience and understatement. That kind of character gives an actor real range and gives a director a clear line around which to build the film.

Built-in moral tension

The book does more than list crimes and alliances. It examines how family, loyalty, fear, and ambition interact inside Gambino's world, and it asks what that world costs the people who live inside it. That tension between loyalty and violence, honor and survival, gives the story more depth than a simple catalogue of events.

A workable narrative frame

Accounts of the film describe a structure that uses the perspectives of people around Gambino, including journalist Jimmy Breslin. The book already leans toward that kind of framing. The empire is seen through the eyes of those who observe it, report on it, and live under it, which gives the story a way to handle decades of history without becoming a list of headlines.

A fully visual world

The settings in Gambino: The Rise range from early New York streets and cramped apartments to back-room meetings and the quieter spaces where long-term power is negotiated. That variety allows a film to move between intimate conversations and wider set-pieces while staying grounded in a specific reality. When development work began, these qualities made it clear that the book "wanted" to be a movie. The task over the following years was to align that potential with the right team. The current package, with Woo directing and Cage in the title role, reflects that alignment.

The Work Behind the Scenes

From the outside, a project like Gambino can look like a stroke of luck: a writer finishes a manuscript, the right person happens to read it, and a film comes together. Luck always plays some part, but the day-to-day work is more disciplined than that.

On this project, the work inside The Writers Lifeline and Story Merchant looked roughly like this:

1. Development and coaching

The manuscript went through structural and line-level feedback. Notes focused on character, stakes, pacing, and clarity. The aim was a book that could satisfy demanding readers and also give producers a clean, comprehensible story spine to work with.

2. Publication strategy

Rather than wait indefinitely for a traditional publisher to understand and support the project, Ken used Story Merchant Books to bring Gambino: The Rise to market in a timely, professional way. That decision balanced the creative needs of the story with the realities of the marketplace.

3. Packaging and advocacy

Once the book was out, the focus shifted toward presenting it in the film world: crafting loglines, preparing pitch materials, and introducing the project to producers who are actively interested in crime and biographical stories. Advocacy in this context means returning to the project repeatedly, adjusting the approach, and keeping the story in the conversation over time.

4. Sustaining momentum

Film development rarely moves in a straight line. People attach and detach, financing changes shape, schedules collide. A central part of the producer's role is to keep a story like Gambino from slipping off the table during those cycles, and to recognize when the right moment and team have finally arrived.

That is the same kind of process outlined in The Writers Lifeline's coaching programs: finish the work on the page, position it intelligently, and stay with it long enough for it to find its audience.

What Writers Can Learn from Gambino's Path

Most writers will not see their book adapted with this particular combination of director, star, and producers. The Gambino journey is not a formula. It does, however, illustrate several practical points about moving from page to screen.

  • A manuscript with film potential still has to work as a book.
    The first obligation is to the reader. Talk of adaptation is meaningful only after the story holds together on the page.
  •  The "right" publishing route depends on the project.
    Some books are best served by a traditional submission process. Others, like Gambino: The Rise, benefit from a more direct path through an imprint that can move faster and keep adaptation in view from the beginning.
  • A committed partner matters.
    Pierre's experience shows the value of having someone who can see the story's potential, ask candid questions, and stay with the project through years of development and market shifts.
  • Adaptation is a long-term game.
    The distance between finished manuscript and film announcement is measured in years, not months. Understanding that reality makes it easier to keep doing the work at each stage instead of expecting an immediate jump from draft to greenlight.

How to Follow Gambino from Page to Screen

Readers and writers who want to follow this story more closely have several places to start.

  • Read the source. Gambino: The Rise by James E. Pierre is available on Amazon here. The novel is the best way to understand the character and world at the core of the film.
  • Learn more about how The Writers Lifeline works with writers. The Writers Lifeline's coaching options at
    https://thewriterslifeline.com/coaching-programs/ outline the kind of editorial and strategic support that helped shape Gambino: The Rise
  •  Watch the conversation between Pierre and Ken.For a more personal view of how the relationship developed and how the project evolved, watch their joint appearance on Deborah Kobylt Live here:
    https://deborah-kobylt-live-james-pierre-and-ken-atchity/.

Dr. Bazan New Book: Brain Aging and Resilience

In his new book Dr. Bazan explores the Adaptability of the Human Brain in the Face of Aging and Adverse Conditions.




Brain Aging and Resilience explores how amazingly adaptable our brains can be—even as we grow older or face difficult conditions. Drawing on decades of research, personal stories, and historical insights, Dr. Nicolas Bazan challenges common myths about aging. He shows that our neural networks can keep changing and supporting a rich, meaningful life well into old age.

The book traces how scientific understanding of the brain has evolved—from early beliefs about inevitable decline to modern discoveries about plasticity and regeneration. Dr. Bazan breaks down key topics like oxidative stress, neurogenesis, lifestyle factors that influence cognitive health, and new therapies that could boost brain resilience. He also offers practical, science-based tips readers can use to strengthen their own cognitive well-being.

Experts around the world praise the book. Nobel laureates describe it as a unique, enlightening, and inspiring guide to healthy aging—highlighting Dr. Bazan’s rare combination of scientific expertise, personal storytelling, and deep humanity.

The cover features a remarkable MRI scan of a 103-year-old man who maintained normal cognition. Despite age-related brain atrophy, his anterior cingulate cortex—an area linked to emotion, decision-making, and social behavior—remained strikingly well preserved. This real-world example underscores the book’s central message: the aging brain can be far more resilient than we once believed.


Check out this interview with Dr. Bazan about his research for this book: https://www.fox8live.com/video/2025/11/03/dr-bazan-new-book-brain-aging-resilience/





How To Be Productive: Understanding Time, Work and Creativity by Dr. Ken Atchity



Film Courage: One of your many books Ken is WRITE TIME? And in the forward you say that the world can be divided into two people, productive people and non-productive people. And you say that productive people have a love affair with time. I’ve love to know what makes someone on the right side of time and what make someone where time is their enemy?

Dr. Ken Atchity, Author/Producer: Well that’s a very good question put in a very intelligent way that makes it hard to get a handle on it because time is…time doesn’t really exist. Time is a human construct, we created time. Squirrels and chipmunks don’t have much idea of time. They know that the sun rises and the sun goes down and they know that it rains but they don’t think the way that we do and they don’t keep track of their birthdays for example, only humans do that. And it’s unfortunate because you’re only as old as you think you are. And that’s the way a squirrel looks at it and nobody is arguing with the squirrel about it but humans know better.

Some people look at time as the enemy and some people look at it as a friend. There is an old Spanish saying that is “There is more time than life,” which I always thought was a wonderful way of looking at it because that is what a productive person would say “there is more time than life.” And another Spanish or Italian saying says that “Life is short, but wide.” And that’s another way of productively looking at it. Like people say “How can you do as much stuff as you do?” Well that’s because that’s what I do. I don’t do anything else. And I used to give classes on time management and do a lot of studies on it, in fact WRITE TIME is filled with time management theories. And one of the things I noticed about people was they had no idea where their time went. And they go “I don’t know where you find all the time.” And I would say “I don’t know where you lose it.”

I mean we all have the same amount of time and they go “How much time do we have by the way? How much time is in a week?” And 2 out of 10 people can ask the question right off the top of their heads because they’ve never really multiplied 25 by 7 and realized exactly how many hours there are in a week.

Everybody has the same amount of time. So what I would do in a time management class at UCLA or elsewhere is I would say let’s chart your time this week. I just want you to make a chart of what you do with your time and let’s come in and talk about it next week when we come back together. And they would come back in and that was before I asked them how many hours there were in a week I would wait for the third week to ask that question.

And some people would come in with 98-hour weeks and some people would come in with 62-hour weeks and nobody seem to agree in general how many hours there were in a week because the hours they gave me didn’t add up, they didn’t make sense. They’d say “I sleep six hours a day.” But it turned out in the third week of analysis that instead of 6 hours a day they were actually sleeping 10 hours. They just were telling themselves they were sleeping 6 hours a day.

How much time do you spend talking on the telephone? Most people thought they maybe spent 15 minutes a day, when in fact it might be an hour a day. And watching television (of course). Some people said they were only watching an hour a day when they were actually watching three hours a day.

But a productive person knows exactly how long it takes to do something. Like when I write a screenplay or a book, I can tell you how many hours it takes to do it and so I know that I can get it done in a certain amount of time. Agatha Christie apparently wrote as many as 10 books a year. She had to use four or five pen names because she just kept writing. When you think about it writing is a function of how fast you type. Because I always say (in my writing book including that one) if you’re making a rule not to sit down to write if you don’t know what you’re going to write then you’ll never waste any time and you’ll never have writer’s block. So simply don’t sit down until you know what you’re going to write. It’s just a matter of how fast can you type. So it’s better to be walking along the beach thinking about the structure of your story then it is to be wasting a lot of time sitting in front of the computer typing stuff and throwing it away and all that stuff. Just figure it all out in your head. “Well what if I forget it?” Well guess what? If you forget it that’s probably good. You are forgetting forgettable things? You won’t forget it when it starts getting really good. Because then it will do what Faulkner said, it will start haunting you and you won’t be able to forget it and then you’ll just write it down.

William Saroyan was asked once how long it took him to write the Human Comedy because somebody had told the journalist it had took him three days and he said “No, it took me all my life to write it. It just took me a few days to type it out.”…(Watch the video interview on Youtube here).




Ike’s Love & Sandwiches Partners with Iron Chef Cat Cora to Launch New ‘Mr Irrelevant’ Sandwich

The 'Mr. Irrelevant' Sandwich.


'Mr. Irrelevant' is made with a promise that every bite counts.

At Ike’s Love & Sandwiches, being picked last just means you’re about to surprise everyone. Iron Chef Cat Cora and Ike himself have come together to turn an NFL punchline into a bold sandwich celebrating the resilience in all of us.

The term “Mr. Irrelevant” traditionally pokes fun at the last pick in the pro football draft, but this sandwich flips the script. “Mr. Irrelevant” isn’t about being overlooked – it’s about the power of showing up. Ike, a self-made success story in the competitive sandwich game, resonates deeply with this term.

                         

“Cat and I both root for the doubted because we were both counted out early in our careers. Everyone has star potential, and this sandwich is a tribute to that,” said Ike Shehadeh, the heart and soul behind Ike’s. “The Mr. Irrelevant is what resilience tastes like!”

Cat Cora added, “Ike and I share a passion for feeding people with love. Mr. Irrelevant is celebration of everyone’s unique contributions. Just like in the kitchen or on the field, every role is crucial, no matter how big or small.”

“Mr. Irrelevant” is made with a promise that every bite counts. Packed with layers of savory ham, an underdog meat in the sandwich game, crispy bacon, Ike’s mouthwatering Godfather sauce, sweet honey mustard, melty American cheese, and a crunch of chips—all hugged by Ike’s signature Dutch Crunch bread slathered in Dirty Sauce—this sandwich is a flavor fest destined to steal the spotlight.




Dive into the bold world of “Mr. Irrelevant” at all Ike’s locations. Experience the unique blend of flavors that champions the spirit of the underestimated. Make your first pick online at ikessandwiches.com and root for those told it couldn’t be done by following @ikessandwiches.




Mr. Irrelevant™ Launches Global Brand Celebrating Resilience and Turning Doubt Into Triumph

 

Mr. Irrelevant™ Launches Global Brand Celebrating Resilience and Turning Doubt Into Triumph image

New York, NY – Mr. Irrelevant™ once was just a label for the last name called on draft day, but now it represents a broader movement redefining what it means to be overlooked. Mr Irrelevant™ proudly announces its official launch as a global storytelling and lifestyle platform dedicated to those who have been doubted or underestimated. More than just a sports term, Mr. Irrelevant™ represents the universal journey of turning adversity into achievement.

Whether on the field, in business, or in daily life, everyone faces moments where they’re told they aren’t good enough. Mr. Irrelevant™ champions these stories—celebrating athletes, entrepreneurs, artists, scientists, military, and everyday heroes rising above challenges to prove that relevance isn’t given, it’s earned.

“Our ambition is to take an expression that historically meant ‘last’ or ‘least’ and redefine it as a badge of honor,” said David Rubenstein, co-founder of Mr. Irrelevant Enterprises, LLC. “Mr. Irrelevant™ speaks to anyone who has been counted out but came back stronger. It’s about resilience, empowerment, and finding inspiration in everyone’s journey.”

A Multi-Faceted Movement

Mr. Irrelevant™ is building a 360-degree platform that includes:

  • Original Entertainment: A flagship podcast hosted by acclaimed broadcaster Josh Lewin; films, documentaries, and streaming content
  • Lifestyle Products: Apparel, footwear, accessories, and collectible merchandise
  • designed to inspire fans and embody the brand’s message of perseverance
  • Licensed Goods: Through partnerships led by Stuart Pollock of Bridge Licensing, the brand is expanding into:
    • Print and publishing, including books and magazines, starting with 50 Irrelevants Who Rocked the World (2025), an Amazon #1 New Release
    • Food and beverage products
    • Home goods, jewelry, and clothing
    • Digital collectibles and gaming
    • Toys, sporting goods, trading cards and memorabilia
    • Co-branded collaborations with major sports and lifestyle brands

“Mr. Irrelevant™ resonates across multiple industries,” said Stuart Pollock, Chief Strategic Partnership Officer of Bridge Licensing, representing the brand. “By offering products that consumers can connect with emotionally—from clothing lines to food and fitness—we are creating a lifestyle brand that empowers and motivates people worldwide.”



From Afterthought to Global Inspiration
Mr. Irrelevant’s first major film project is in development, inspired by the journey of a college quarterback picked last in the football draft who beats the odds – and personal adversity — to achieve greatness. The original screenplay was written by Steve Alten, author of The Meg and The Meg 2, a billion-dollar film franchise. Collaboration by Academy Award winner Terry George (Hotel Rwanda, In the Name of the Father) makes “Mr. Irrelevant” the first football movie penned by an Oscar recipient. This cinematic adaptation will serve as a high-profile expression of brand storytelling, supported by podcasts, books, and merchandise that deepen fan engagement.

About Mr. Irrelevant™
Mr. Irrelevant™ is a global storytelling and lifestyle brand dedicated to celebrating resilience, perseverance, and overcoming challenges. Through entertainment, licensed products, and community-building initiatives, Mr. Irrelevant™ inspires everyone to rise above doubt and embrace their true potential.


via Licensing International