
Visit Dracula the Un-Deadwebsite.

On August 16, Dacre Stoker and Ian Holt came into Los Angeles to support the first annual Vampire Con and promote their forth-coming novel DRACULA: THE UN-DEAD. Attendence was excellent for the panel they did with other experts on the continuing fascination the public has with vampires. Afterwards, they were interviewed by a Portugeuse television show, and many people visited their booth to find out more about their book. From teenaged Goth girls to college professors, it swiftly became apparent that Dacre and Ian were in their element with a crowd of other hardcore Dracula fanatics.
Visit the Dracula the Un-Dead website.

Marketing and Publicity at Penguin Group Canada have put together a blockbuster campaign for this exciting, historic publication!
Dracula: The Un-Dead – Penguin Group
October 18, Toronto: With the help of Randolph’s dance academy, Penguin will stage a public performance of Michael Jackson’s “Thriller” at Yorkdale, one of Toronto’s busiest malls, and record it forviral distribution on YouTube. The dance will be accompanied by a live, 12-person band, performing “Thriller.”
The performance of “Thriller” will draw attention to the Dracula-themed blood drive we will set up at Yorkdale, in partnership with Canadian Blood Services.
We will hand out Dracula business cards, drawing people to buy the book, and to attend the author event.
Author tour to Ottawa, Montreal and Toronto
October 25,
October 26,
October 27, Toronto: A day of national media in Toronto and a private launch for booksellers, Dracula scholars, and the Stoker family, most likely at the richly thematic home of Bill Jamison, complete with mummy and shrunken heads.
October 28,
Throughout October and November, across
MARKETING:
Dracula blad
Advance reading copies mailing with readers response card
Outdoor advertising in
National advertising TBC
Dracula: The Un-Dead business cards (with book and
Dracula: The Un-Dead posters (for in store displays and for the Bathurst Street Theatre)
Street team promotion during the Nuit Blanche in
Promotional material for Nuit Blanche
Promotional material for cross-promotion with Canadian Blood Services
Contesting with Canadian Blood Services
Online Marketing and Promotion
Pre-publication trailer for use on social networking sites such as YouTube, Facebook, MySpace, and Flickr
Pre-publication e-cards highlighting bookseller endorsements and reviews from general consumers
Outreach to Penguin’s Twitter followers with contest offerings including tickets to events
Online promotion through Canadian Blood Services website / newsletter (pending partnership details)
Hero banner placement on Penguin.ca, Amazon.ca and ChaptersIndigo.ca
Featured placement in Penguin e-newsletters
Dedicated book and author feature on Penguin.ca
Solicit and link to independent Blogger reviews, generated online viral buzz
Print / mobile integrated campaign with use of ScanLife application to link to online features, interview, excerpts, etc.
Recording of an author video (possibly an event video) as part of Editor Insights on PenguinTV, a newly branded online channel on Penguin.ca
Babs says:
Dracula: The Un- Dead is an exciting gothic adventure. Owing to the exhaustive research of the authors, it is truly deserving of its status as the official Stoker sequel to Bram Stoker’s Dracula. Well-loved characters are deftly “resurrected” and some new ones are introduced whom Bram described in his original notes, but cut from the final book. One dark presence, the Countess Bathory, is drawn straight from the pages of history, as terrifying and beautiful a character as can be imagined.
The story soars across destinations in
Deb says:
A quick note to say that I’m about 200pages into Dracula: The Un-dead and am loving it! Dacre and Ian have truly captured the dark thrill and moody environment of the original Dracula. I’m finding too that The Un-dead is also true to the original characters: So here we find the weak-willed and snivelling Jonathan Harker 25 years on, an alcoholic and broken man, and Mina his loving wife whose heart and mind belong to a different time and place. And all of this against the backdrop of the dark and dangerous world of Victorian England.
And the new characters are fantastic! Inspector Cotford based on notes that Bram Stoker left…amazing! He is so gripping as the detective haunted by the Jack the Ripper murders who has now stumbled upon an even darker criminal that he could never have imagined….what can I say, I love him!
Visit the Dracula the Un-Dead website.


Like all my reading lists, this one is not meant to be comprehensive, it's just to make you aware of new titles. I chose books that were (for the most part) older and considered 'literature' rather than 'horror' or 'urban fantasy'. And no, Dracula's not on it, though it's the quintessential vampire book. I figure everyone knows that one. My thanks to my co-worker, Morticia, who advised me of several of the older titles on this list.
As a side note, there's a Stoker family approved sequel to Dracula coming out in October: Dracula the Undead by Dacre Stoker and Ian Holt. Not to be confused with a second Dracula the Undead coming out in December by Freda Warrington.
Visit Ian Holt's Dracula the Un-Deadwebsite.
Here's the list in no particular order:
The Vampyre - John Polidori
Carmilla - Joseph Sheridan Le Fanu
Flowers of Evil - Charles Baudelaire (poem)
Anno Dracula, The Bloodry Red Baron, Dracula Cha Cha Cha - Kim Newman
The Vampyre, Supping with Panthers, Deliver us from Evil - Tom Holland
Society of S, Year of Disappearances - Susan Hubbard
Vlad: the Last Confession - C.C. Humphreys
The Historian - Elizabeth Kostova
Fat White Vampire Blues, Bride of the Fat White Vampire - Andrew Fox
Let the Right One In - John Ajvide Lindqvist
Nymphos of Rocky Flats, X-Rated Bloodsuckers, Undead Kamasutra, Jailbait Zombie - Mario Acevedo
Bloodsucking Fiends, You Suck - Christopher Moore
Touched by a Vampire - Mallory Hoffman
Vampire Vow, Vampire Thrall, Vampire Transgression - Michael Schiefelbein
Secret Life of Laszlo, Count Dracula - Roderick Anscombe
Vamped - David Sosnowski
Vampires of Hollywood - Adrienne Barbeau & Michael Scott
The Hunger - Whitley Streiber
Fever Dream - George R.R. Martin
Agyar - Steven Brust
Sunshine - Robin McKinley
Already Dead, No Dominion, Half the Blood of Brooklyn, Every Last Drop - Charlie Huston
As a bonus, here are some new urban fantasy and horror novels involving vampires you may not have heard of yet:
Bloody Good, Bloody Awful - Georgia Evans
The Last Vampire, Vampire Agent - Patricia Rosemoor & Marc Paoletti
The Betrayal - Pati Nagle (regular fantasy)
Wicked Game - Jeri Smith-Ready
Dying Bites - D.D. Barant
Staked, Revamped - J.F. Lewis
Skinwalker - Faith Hunter
Once Bitten, Twice Shy; Another One Bites the Dust; Biting the Bullet; Bitten to Death; One More Bite - Jennifer Rardin
Vicious Circle - Linda Robertson
www.scififanletter.blogspot.com

DRAC'LL BE BACK
Dracula The Un-DeadSaturday, July 25
1:30-2:30 Bram Stoker: The Joss Whedon of his Day? Room 5AB
Panelists: Dacre Stoker & Ian Holt (DRACULA: THE UNDEAD); Jeanne Stein (LEGACY); Chris Marie Green (A DROP OF RED); Tony Lee (DOCTOR WHO); J.F. Lewis (REVAMPED) and (maybe) Ben Templesmith (BEN TEMPLESMITHS DRACULA).
Moderator: Leslie Klinger (THE ANNOTATED DRACULA)

Visit the Dracula the Un-Dead website.