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Showing posts with label Publicize. Show all posts
Showing posts with label Publicize. Show all posts
PUBLICIZING YOUR BOOK Suggestions for Success: Part 5
Continued from part 4
Now that you have finished your book, and it is ready to be shopped around to publishers (or has already been bought by a publisher!) it’s time to think about what you can do to help promote your book.
Read Rick Frishman's 50 page resource directory:
Author 101™ Million-Dollar Rolodex
MISC. ADVICE
Top 10 Telephone Tips to Make Your Radio Talk Show Pay Off
by Joe Sabah
1. Have a glass of water handy (room temperature). When your throat is lubricated it's easier to talk. Plus the water serves as a "cough button" if needed.
2. Stand while speaking. Pretend you're presenting a seminar. Your voice will carry further. And you'll sound more animated.
3. Have a copy of their state map on your wall. Refer to cities in the radio station's surrounding area. This helps make you feel like you are "one of them." I once made the mistake of referring to South Bend as "South Bend, Indiana." The host reminded me that I was talking on a radio station in South Bend, Wisconsin. Oops!
4. Listen to their weather and traffic report. This allows you to personalize your presentation.
For example: When I was being interviewed on WHIO in Dayton, Ohio I noticed during the breaks they were referring to their metro area as "the Miami Valley." So it became a natural for me to say "I believe we can help some folks in "the Miami Valley" get their perfect job this afternoon." What a difference the right words make.
5. Get your listeners involved. For example, before the last commercial break I ask them to get pencil and paper to write down the three tips I guarantee will turn every job interview into a job offer. Then they have pencil and paper ready when I later give out my 800 number.
6. For those who are driving around without writing tools handy, ask your host if the listeners can call the station for the 800 number. As soon as you're off the air, you call the station's receptionist and give her or him your 800 number plus the title of your book.
7. Give the host some quotes from your book to use as segues. I offer quotes like: "Are You Singing The Song You Came To Sing?" And "If You Do What You've Always Done, You'll Get What You've Always Gotten. Is That Enough?"
8. After the host uses these Inspirational Postcard Quotes on the air, I also offer them to listeners who order my book. Another bonus to increase orders.
9. Always thank both the host and the producer for the good job they are doing. After the show, also send each of them a handwritten note of thanks and an offer "Let's do it again."
10. You may also want to record your show by using a device available at most phone center stores, that will record both sides of the interview. Then listen to your show to see how you can improve the next one. Keep on learning.
Read PUBLICIZING YOUR BOOK Suggestions for Success from the beginning.
Now that you have finished your book, and it is ready to be shopped around to publishers (or has already been bought by a publisher!) it’s time to think about what you can do to help promote your book.
Read Rick Frishman's 50 page resource directory:
Author 101™ Million-Dollar Rolodex
MISC. ADVICE
Top 10 Telephone Tips to Make Your Radio Talk Show Pay Off
by Joe Sabah
1. Have a glass of water handy (room temperature). When your throat is lubricated it's easier to talk. Plus the water serves as a "cough button" if needed.
2. Stand while speaking. Pretend you're presenting a seminar. Your voice will carry further. And you'll sound more animated.
3. Have a copy of their state map on your wall. Refer to cities in the radio station's surrounding area. This helps make you feel like you are "one of them." I once made the mistake of referring to South Bend as "South Bend, Indiana." The host reminded me that I was talking on a radio station in South Bend, Wisconsin. Oops!
4. Listen to their weather and traffic report. This allows you to personalize your presentation.
For example: When I was being interviewed on WHIO in Dayton, Ohio I noticed during the breaks they were referring to their metro area as "the Miami Valley." So it became a natural for me to say "I believe we can help some folks in "the Miami Valley" get their perfect job this afternoon." What a difference the right words make.
5. Get your listeners involved. For example, before the last commercial break I ask them to get pencil and paper to write down the three tips I guarantee will turn every job interview into a job offer. Then they have pencil and paper ready when I later give out my 800 number.
6. For those who are driving around without writing tools handy, ask your host if the listeners can call the station for the 800 number. As soon as you're off the air, you call the station's receptionist and give her or him your 800 number plus the title of your book.
7. Give the host some quotes from your book to use as segues. I offer quotes like: "Are You Singing The Song You Came To Sing?" And "If You Do What You've Always Done, You'll Get What You've Always Gotten. Is That Enough?"
8. After the host uses these Inspirational Postcard Quotes on the air, I also offer them to listeners who order my book. Another bonus to increase orders.
9. Always thank both the host and the producer for the good job they are doing. After the show, also send each of them a handwritten note of thanks and an offer "Let's do it again."
10. You may also want to record your show by using a device available at most phone center stores, that will record both sides of the interview. Then listen to your show to see how you can improve the next one. Keep on learning.
Read PUBLICIZING YOUR BOOK Suggestions for Success from the beginning.
PUBLICIZING YOUR BOOK Suggestions for Success: Part 4
Continued from part 3
Now that you have finished your book, and it is ready to be shopped around to publishers (or has already been bought by a publisher!) it’s time to think about what you can do to help promote your book.
Sell More Books!
by Jennifer Minar-Jaynes
Do you want to sell books? Lots of books? If so, you have to become a tireless self-promoter. Not good at self-promotion? Not a problem. You can learn.
The first thing to realize is that there are no guarantees a book is going to sell just because it's well-written. But it is guaranteed to sell if it's marketed well. A tireless promoter consistently contributes to the progress or growth of whatever he's promoting and is constantly coming up with more ways for getting his products in front of potential customers.
As an author you're promoting books. As a tireless promoter, you're always finding ways to get your books noticed. Be your best salesperson. And remember, no one's going to care more about your books than you.
"But my publisher will do this for me," you may say. "I'm an author, not a salesperson or marketer." True, a good publisher will take care of some promotion, but if you're not Grisham or Steele, or any other household name, the person ultimately responsible for selling books is you. If you're the author and publisher, the ball is mostly in your court.
A tactic is a plan for attaining a particular goal. Below are some conventional and guerrilla, or not so commonly used, tactics for marketing your books on- and offline.
Conventional Tactics
Stay Educated & Connected. Educate yourself about the industry. Read books and articles; attend conferences. Learn what is working for other authors and use this information when developing your own marketing campaign.
Visit writing-related web sites and read as many articles as you can. Talk to other writers, join trade and social associations, attend conferences, book fairs, and writer's groups.
Network, network, network.
Not only can other writers become part of a support group for critiques and bouncing ideas off of, knowing them can open many doors. For instance, you can find writers who might be interested in co-publishing a newsletter or who would be interested in developing co-op ads and cross-promoting. Find writers who share your interests and keep in touch often.
Gather testimonials. Compile testimonials you receive from readers and experts. Use them in newsletters, in ads, on your web site, and in media kits. Testimonials are powerful. They can give a potential customer the extra confidence he needs to buy your books and will encourage retail buyers to take a second look.
Launch a Press Release Campaign. Find an angle and write a short press release. In fact, write many. A well-written press release about a powerful story will raise reporters' eyebrows. Distribute the release to local media and through one of the wires. It doesn't cost much and the results can be amazing.
A few to research:
http://www.enewsrelease.com/
http://www.pressreleasenetwork.com/
http://www.prweb.com/
Get Reviewed. Constantly seek out reviews. Reviews and testimonials can be invaluable. Moira Allen provides tips on getting your book reviewed at WritingWorld.com.
Keep in Touch with Decision-Makers. Retail buyers and potential customers are decision-makers. 1001 Ways to Market Your Books (Open Horizons, 1998) author John Kremer suggests that authors start a promotional newsletter that can be sent to this audience. Send it to wholesalers, retail buyers, past customers and prospects.
Write Free Articles. We've published several articles on WWW.WritersBreak.com about the advantages of submitting your articles to other web sites and publications that offer a generous byline. In the byline, you'll want to include your site URL and information on your books. "But why should I give my articles away?" you may ask. Two words: free exposure. Exposure leads to awareness. Awareness sells books.
Create a Web Site. Though it can be a time-consuming venture, a web site is a great way to give readers and people in the industry the opportunity to get to know you and your work better. A good web site can open many doors. Not only can you sell more books with a web site, you can swap ads and barter space.
Do Interviews. Accept interview requests no matter the size of the publication. Not only will you get better at giving interviews, your books will receive more exposure. Again, exposure leads to awareness. Awareness sells books.
Guerrilla Tactics
A guerrilla, by definition, is one who carries on, or assists in carrying on, irregular warfare. The below can be considered guerrilla tactics because in this business, they're seldom used.
Sell Books in Person. Selling books in person can be very lucrative. In his book, Kremer gives the example of how author/publisher Gary Provost began selling his book, The Dorchester Gas Tank. He'd work a busy Boston corner every day and peddle his books, selling 20 to 25 books a day--more than most books sell in a single day.
Kremer also mentions another author who managed to sell 70,000 copies within ten months by loading her van and visiting grocery stores, gift shops, and health clubs.
Remember, though, when face-to-face with your audience, to convey professionalism and passion for your book. If you do, your prospect will be more likely to buy.
Create an Affiliate Program. Affiliate programs give web site and ezine owners the incentive to help you sell more books.
Have Magnets Made. Do you commute long distances? If so, you may want to get automobile magnets that read "Visit www.yourwebsiteaddress.com" or "Check out MY BOOK'S NAME at Amazon!" How many drivers see your bumper every day? If you're like me, thousands. Talk about some cheap exposure! Plus, if you're commuting during the same hours each day, the same people are seeing your ad over and over again. At some point, these people will become curious enough to visit your site or Amazon's.
Leave Review Copies. Leave copies of your books in doctor's waiting rooms, in libraries, at tanning salons, hair salons, the county tax office. You never know who will pick it up and begin talking about it. Also, give copies to clerks at bookstores. If they read it and like it, they could create a buzz with their higher ups.
Use Promotional Tools in Untraditional Ways. Have bookmarks, flyers, and business cards made. Stick bookmarks or business cards in with your monthly bills. Leave them with tips at restaurants. These tools are low-cost items, and you never know whose interest you'll generate. Have your friends and family do this, too. Again, the idea is exposure.
Leave Bookmarks in Best-Sellers. I recently read a thread about this on one of my online writer's news groups. Approach the manager at a local bookstore and ask if you can stick a bookmark in each of the store's bestsellers. If the manager is amenable, you may want to find out if you can also stick them into books of your genre. You already know a few things about the person on the other end. He buys books, and in the latter case, he buys the types of books you write. Visit local entrepreneurs. Ask if you can leave an attractive bowl somewhere in their store and place a handful of free bookmarks in it. Everyone's a potential customer or knows potential customers.
These are just a few tactics for selling more books. Some may be good options for you, some may not. Try a few. Good luck! And here's to selling more books!
Jennifer Minar
Editor-In-Chief
www.WritersBreak.com
Named a 'Best Web Site for Writers'
by Writer's Digest magazine, 2005-2007
www.MySpace.com/jenniferminar
Read part five
Read PUBLICIZING YOUR BOOK Suggestions for Success from the beginning.
Now that you have finished your book, and it is ready to be shopped around to publishers (or has already been bought by a publisher!) it’s time to think about what you can do to help promote your book.
Sell More Books!
by Jennifer Minar-Jaynes
Do you want to sell books? Lots of books? If so, you have to become a tireless self-promoter. Not good at self-promotion? Not a problem. You can learn.
The first thing to realize is that there are no guarantees a book is going to sell just because it's well-written. But it is guaranteed to sell if it's marketed well. A tireless promoter consistently contributes to the progress or growth of whatever he's promoting and is constantly coming up with more ways for getting his products in front of potential customers.
As an author you're promoting books. As a tireless promoter, you're always finding ways to get your books noticed. Be your best salesperson. And remember, no one's going to care more about your books than you.
"But my publisher will do this for me," you may say. "I'm an author, not a salesperson or marketer." True, a good publisher will take care of some promotion, but if you're not Grisham or Steele, or any other household name, the person ultimately responsible for selling books is you. If you're the author and publisher, the ball is mostly in your court.
A tactic is a plan for attaining a particular goal. Below are some conventional and guerrilla, or not so commonly used, tactics for marketing your books on- and offline.
Conventional Tactics
Stay Educated & Connected. Educate yourself about the industry. Read books and articles; attend conferences. Learn what is working for other authors and use this information when developing your own marketing campaign.
Visit writing-related web sites and read as many articles as you can. Talk to other writers, join trade and social associations, attend conferences, book fairs, and writer's groups.
Network, network, network.
Not only can other writers become part of a support group for critiques and bouncing ideas off of, knowing them can open many doors. For instance, you can find writers who might be interested in co-publishing a newsletter or who would be interested in developing co-op ads and cross-promoting. Find writers who share your interests and keep in touch often.
Gather testimonials. Compile testimonials you receive from readers and experts. Use them in newsletters, in ads, on your web site, and in media kits. Testimonials are powerful. They can give a potential customer the extra confidence he needs to buy your books and will encourage retail buyers to take a second look.
Launch a Press Release Campaign. Find an angle and write a short press release. In fact, write many. A well-written press release about a powerful story will raise reporters' eyebrows. Distribute the release to local media and through one of the wires. It doesn't cost much and the results can be amazing.
A few to research:
http://www.enewsrelease.com/
http://www.pressreleasenetwork.com/
http://www.prweb.com/
Get Reviewed. Constantly seek out reviews. Reviews and testimonials can be invaluable. Moira Allen provides tips on getting your book reviewed at WritingWorld.com.
Keep in Touch with Decision-Makers. Retail buyers and potential customers are decision-makers. 1001 Ways to Market Your Books (Open Horizons, 1998) author John Kremer suggests that authors start a promotional newsletter that can be sent to this audience. Send it to wholesalers, retail buyers, past customers and prospects.
Write Free Articles. We've published several articles on WWW.WritersBreak.com about the advantages of submitting your articles to other web sites and publications that offer a generous byline. In the byline, you'll want to include your site URL and information on your books. "But why should I give my articles away?" you may ask. Two words: free exposure. Exposure leads to awareness. Awareness sells books.
Create a Web Site. Though it can be a time-consuming venture, a web site is a great way to give readers and people in the industry the opportunity to get to know you and your work better. A good web site can open many doors. Not only can you sell more books with a web site, you can swap ads and barter space.
Do Interviews. Accept interview requests no matter the size of the publication. Not only will you get better at giving interviews, your books will receive more exposure. Again, exposure leads to awareness. Awareness sells books.
Guerrilla Tactics
A guerrilla, by definition, is one who carries on, or assists in carrying on, irregular warfare. The below can be considered guerrilla tactics because in this business, they're seldom used.
Sell Books in Person. Selling books in person can be very lucrative. In his book, Kremer gives the example of how author/publisher Gary Provost began selling his book, The Dorchester Gas Tank. He'd work a busy Boston corner every day and peddle his books, selling 20 to 25 books a day--more than most books sell in a single day.
Kremer also mentions another author who managed to sell 70,000 copies within ten months by loading her van and visiting grocery stores, gift shops, and health clubs.
Remember, though, when face-to-face with your audience, to convey professionalism and passion for your book. If you do, your prospect will be more likely to buy.
Create an Affiliate Program. Affiliate programs give web site and ezine owners the incentive to help you sell more books.
Have Magnets Made. Do you commute long distances? If so, you may want to get automobile magnets that read "Visit www.yourwebsiteaddress.com" or "Check out MY BOOK'S NAME at Amazon!" How many drivers see your bumper every day? If you're like me, thousands. Talk about some cheap exposure! Plus, if you're commuting during the same hours each day, the same people are seeing your ad over and over again. At some point, these people will become curious enough to visit your site or Amazon's.
Leave Review Copies. Leave copies of your books in doctor's waiting rooms, in libraries, at tanning salons, hair salons, the county tax office. You never know who will pick it up and begin talking about it. Also, give copies to clerks at bookstores. If they read it and like it, they could create a buzz with their higher ups.
Use Promotional Tools in Untraditional Ways. Have bookmarks, flyers, and business cards made. Stick bookmarks or business cards in with your monthly bills. Leave them with tips at restaurants. These tools are low-cost items, and you never know whose interest you'll generate. Have your friends and family do this, too. Again, the idea is exposure.
Leave Bookmarks in Best-Sellers. I recently read a thread about this on one of my online writer's news groups. Approach the manager at a local bookstore and ask if you can stick a bookmark in each of the store's bestsellers. If the manager is amenable, you may want to find out if you can also stick them into books of your genre. You already know a few things about the person on the other end. He buys books, and in the latter case, he buys the types of books you write. Visit local entrepreneurs. Ask if you can leave an attractive bowl somewhere in their store and place a handful of free bookmarks in it. Everyone's a potential customer or knows potential customers.
These are just a few tactics for selling more books. Some may be good options for you, some may not. Try a few. Good luck! And here's to selling more books!
Jennifer Minar
Editor-In-Chief
www.WritersBreak.com
Named a 'Best Web Site for Writers'
by Writer's Digest magazine, 2005-2007
www.MySpace.com/jenniferminar
Read part five
Read PUBLICIZING YOUR BOOK Suggestions for Success from the beginning.
PUBLICIZING YOUR BOOK Suggestions for Success: Part 3
Continued from part two
Now that you have finished your book, and it is ready to be shopped around to publishers (or has already been bought by a publisher!) it’s time to think about what you can do to help promote your book.
Exploit the Internet!
The Internet is chockfull of opportunities to get attention to your new book—and you can do it from the comfort of your desk. But start at least six months before your book comes out. Contact websites like:
www.bookmarket.com/
www.dearreader.com --“the Oprah of the Internet”
www.artistopia.com
www.awarenessmagazine.com
www.avid-readers.com
www.nsaspeaker.org
www.awpwriter.org
www.authorinterviews.com
www.book-remark.com
www.chud.com
www.imdb.com (especially if you want to get film attention)
www.levybooks.com
www.nerve.com
www.nerve.com
www.parlezentertainment.com
www.peoplewholovegoodbooks.com
www.pennyterk.com – sign up for your own web page!
www.promoteabook.com
www.publishersmarketplace.com
www.UrbanReviews.com
Here’s a service that’s very promising, FSB Associates:
Thank you for your inquiry to FSB Associates! Attached is a brochure of our services which outlines basic costs of our web publicity campaigns as well as ball park costs for our website development program. To summarize, our typical, and most popular campaign, runs for 2 months at a cost of $5,000. There is an additional cost of $250. for the shipment of 50 books to various reviewers. However, we provide a wide array of services at a variety of lengths ranging from $5,000 - $10,000. The difference in cost depends on the amount of time you wish your campaign to run.
All of our campaigns include book reviews, blog outreach, Podcasts, excerpt placements, content syndication, and forum postings with the possibility of interviews, features and online chats. You can read some additional information on placements in the brochure. Before moving forward, we would like to take a look at the title you wish for us to work on. Please send us a copy to the address in my signature. Thank you again for taking the time to contact us! If you have any additional questions, please do not hesitate to contact me.
Teach a class at the Learning Annex, AEI Client!
Does your nonfiction book have something educational to share? The Learning Annex is always looking for new teachers. This avenue is a great way to share your knowledge and contribute to the world. There are Learning Annex locations in many cities across the U.S., and their bi-monthly catalog (a good place for ads!) reaches 2 million people. But please note, only the serious need apply. If you are scheduled to teach a class and do not show up, that’s it. All ties with you and this association will be severed. This policy is strictly enforced.
What we need to make this happen:
(a) You study the most recent Learning Annex catalog (call us if you can’t find one on your own); and
(b) Construct a 1-page “catalog copy” proposal that can be forwarded to Learning Annex program directors. Note that the title of all successful classes is 90% of their success. It must be crystal clear, focused on what the student will get out of the course, and practical.
Go after Corporations!
Corporations have deep pockets, and it’s easier to make sales to them than you might imagine! They’re always looking for ways of endorsing or sponsoring worthy messages—and multiple copies of an innovative new book often fill that bill. AEI’s sister company, Originaliti, Inc., specializes in “Brand Media” endorsements and will automatically get involved in seeking corporate opportunities for your book if your book lends itself to this direction.
But nothing can take the place of your own associations, ideas, and efforts in this regard. One recent client got a major corporation to advance-order 25,000 copies of his book—which led to a much more favorable publishing deal than we might otherwise have made for him.
Keep Us in the Loop!
Please make sure that you, and your publicist, copy us on all email and news about your book (kja@aeionline.com and bl@aeionline.com). We will, for starters, post the latest developments on our sites, and link our sites to yours—but we will also look for synergies that can advance the cause of sales.
Other Suggestions!
Greenleaf book group is a consulting firm and distributor for small and independent publishers. They distribute books to bookstores and libraries nationwide through wholesalers, online, direct to retailers, and direct to consumers. They help authors and publishers produce, distribute, and market top-quality products-while making the publishing venture profitable and enjoyable. With their knowledge, contacts and experience, they level the playing field and make it possible for small and independent presses to compete with the larger, more established publishing houses. One of their innovative ideas is an animation spam for your book, that they will send out to email lists. Ask AEI for a referral to them!
Online Promotion
Free Publicity Sites
BookCatcher.com is a website offering free book publicity for book writers and book publishers.
Discussion forum: This is a forum- good place to post re: WL etc.
The Open Press, Inc. is not just another free press release portal. We have done our homework and market research and have spoken with journalists and industry professionals to get their feedback. We exact industry standards for press releases and we will NOT allow unprofessional press releases to be submitted through our services. All free press releases must comply with our press release guidelines.
PR LEAP is a free press release distribution service to major search engines, web sites and newswires, since 2003.
PR.com press-releases is a revolutionary Free Press Release Distribution Service where each business also has a full company profile to promote everything about its business. Submit news and press releases via our global online news and press release distribution service with powerful distribution points such as NBCi News, AskJeeves News, Lycos News, Excite News, Topix News, MSN News,
24-7 PressRelease.com is a free press release distribution service with the small to medium size Company in mind. 24-7 PressRelease.com has recognized the need for affordable press release distribution. That is why 24-7PressRelease.com offers a free news release submission service, with the option to contribute funds for higher recognition and placement. 24-7 Press Release Newswire is a leading provider of both paid and free press release distribution services.
Publicity Sites with Fees (fees quoted here may have changed)
EzineTrendz Services. We are an established business with expertise in Ezine Publication, specializing in Business Article Submission Service. This service is World Renowned and the Leading Source for Article Submission of Business and Marketing related Articles. We are a professional service that provides you with a broad spectrum of needs that is required of any business operating online.
Per Article: $50
Price is based on a random per article service rate. No monthly payment involved.
Twice a Month Submission:
$30 per article
One article every other week will be submitted as per the service agreement. You will be billed once a month for this service at a per article rate of $30, which concludes to a $60 monthly billing cycle.
Once a Week Submission:
$20 per article
One article per week will be submitted as per the service agreement. You will be billed once a month for this service at a per article rate of $20, which concludes to a $80 monthly billing cycle.
Internet News Bureau (INB) is a conduit for the distribution of press releases and is not a news wire service.
If you are a Non-Profit Organization, PR Agency or Reseller and you are purchasing any of our services for the first time, please contact the INB team at 1-800-887-2702 (US only) or 1-203-662-2868.
Expert Click.com is the Yearbook of Experts online
America's Favorite Newsroom Resource in print, on the web and via LexisNexis® since 1984."
Here's how you benefit from an annual membership with the Yearbook of Experts, Authorities & Spokespersons®:
1. Be profiled and listed in the printed Yearbook of Experts®.
2. Control your profile at ExpertClick.com (24/7) and include up to 1000 words, graphics and a link to your Web site.
3. Send new releases free at NewsReleaseWire.com -- indexed at Google News and LexisNexis -- optimized for search engines.
4. Contact top journalists with The Power Media BlueBook and CD-ROM, and on-line access to the opt-in database.
5. Receive the complete Welcome Kit and Member Handbook, sent by Priority Mail.
PRWeb distributes press releases for many Fortune 500 companies and is the largest Newswire catering to small- and medium-sized companies and organizations. PRWeb. currently stands as one of the largest overall online press release newswires anywhere. To the right, we display a random sampling of distribution points.
Send2Press delivers affordable, proven press release services for both private and public companies including targeted news distribution, news writing, media monitoring, and media coaching. As a professional media relations company since 1983, we have the expertise and experience to "get the word out" to the media and major wire services. Our news is read by media professionals worldwide, appears in News.Google™ and goes to The Associated Press (AP). Plus, we're the only newswire which has offered press release optimization solutions for search engines since 1996. We're the "real deal" in affordable expert PR services!
Xpress Press can distribute your press release to A-list media sources quickly, accurately and affordably.
Read Author 101. Million-Dollar Rolodex by Rick Frishman
Planned TV Arts 1110 2nd Avenue, NY, NY 10022
Ph 212-593-5845
frishmanr@plannedtvarts.com
To be continued.
Read part four
Read PUBLICIZING YOUR BOOK Suggestions for Success from the beginning.
Now that you have finished your book, and it is ready to be shopped around to publishers (or has already been bought by a publisher!) it’s time to think about what you can do to help promote your book.
Exploit the Internet!
The Internet is chockfull of opportunities to get attention to your new book—and you can do it from the comfort of your desk. But start at least six months before your book comes out. Contact websites like:
www.bookmarket.com/
www.dearreader.com --“the Oprah of the Internet”
www.artistopia.com
www.awarenessmagazine.com
www.avid-readers.com
www.nsaspeaker.org
www.awpwriter.org
www.authorinterviews.com
www.book-remark.com
www.chud.com
www.imdb.com (especially if you want to get film attention)
www.levybooks.com
www.nerve.com
www.nerve.com
www.parlezentertainment.com
www.peoplewholovegoodbooks.com
www.pennyterk.com – sign up for your own web page!
www.promoteabook.com
www.publishersmarketplace.com
www.UrbanReviews.com
Here’s a service that’s very promising, FSB Associates:
Thank you for your inquiry to FSB Associates! Attached is a brochure of our services which outlines basic costs of our web publicity campaigns as well as ball park costs for our website development program. To summarize, our typical, and most popular campaign, runs for 2 months at a cost of $5,000. There is an additional cost of $250. for the shipment of 50 books to various reviewers. However, we provide a wide array of services at a variety of lengths ranging from $5,000 - $10,000. The difference in cost depends on the amount of time you wish your campaign to run.
All of our campaigns include book reviews, blog outreach, Podcasts, excerpt placements, content syndication, and forum postings with the possibility of interviews, features and online chats. You can read some additional information on placements in the brochure. Before moving forward, we would like to take a look at the title you wish for us to work on. Please send us a copy to the address in my signature. Thank you again for taking the time to contact us! If you have any additional questions, please do not hesitate to contact me.
Teach a class at the Learning Annex, AEI Client!Does your nonfiction book have something educational to share? The Learning Annex is always looking for new teachers. This avenue is a great way to share your knowledge and contribute to the world. There are Learning Annex locations in many cities across the U.S., and their bi-monthly catalog (a good place for ads!) reaches 2 million people. But please note, only the serious need apply. If you are scheduled to teach a class and do not show up, that’s it. All ties with you and this association will be severed. This policy is strictly enforced.
What we need to make this happen:
(a) You study the most recent Learning Annex catalog (call us if you can’t find one on your own); and
(b) Construct a 1-page “catalog copy” proposal that can be forwarded to Learning Annex program directors. Note that the title of all successful classes is 90% of their success. It must be crystal clear, focused on what the student will get out of the course, and practical.
Go after Corporations!
Corporations have deep pockets, and it’s easier to make sales to them than you might imagine! They’re always looking for ways of endorsing or sponsoring worthy messages—and multiple copies of an innovative new book often fill that bill. AEI’s sister company, Originaliti, Inc., specializes in “Brand Media” endorsements and will automatically get involved in seeking corporate opportunities for your book if your book lends itself to this direction.
But nothing can take the place of your own associations, ideas, and efforts in this regard. One recent client got a major corporation to advance-order 25,000 copies of his book—which led to a much more favorable publishing deal than we might otherwise have made for him.
Keep Us in the Loop!
Please make sure that you, and your publicist, copy us on all email and news about your book (kja@aeionline.com and bl@aeionline.com). We will, for starters, post the latest developments on our sites, and link our sites to yours—but we will also look for synergies that can advance the cause of sales.
Other Suggestions!
- Writers’ Conferences—Get yourself invited, and they will automatically order your book to sell at the conference bookstore.
- Place products in your book and make a deal with the company that makes them to cross-promote your book (see attached story, “Product Placement Deals Make Leap from Film to Books”). See How Stuff Works for great detail.
- Make personalized postage using your book cover, and ask all your friends to use them as stamps (available at stamps.com among other places on the Internet).
- Make decals for your car—and all your friends’ cars--of your book jacket. Available at McKeown Signs (via The Writer’s Lifeline).
- Put ads on buses and subways in cities where you think your book has its most likely audience.
- Buy billboard space.
- Print up fancy bookmarks and send 50 to every bookstore you can get the address for.
Greenleaf book group is a consulting firm and distributor for small and independent publishers. They distribute books to bookstores and libraries nationwide through wholesalers, online, direct to retailers, and direct to consumers. They help authors and publishers produce, distribute, and market top-quality products-while making the publishing venture profitable and enjoyable. With their knowledge, contacts and experience, they level the playing field and make it possible for small and independent presses to compete with the larger, more established publishing houses. One of their innovative ideas is an animation spam for your book, that they will send out to email lists. Ask AEI for a referral to them!
Online Promotion
Free Publicity Sites
BookCatcher.com is a website offering free book publicity for book writers and book publishers.
Discussion forum: This is a forum- good place to post re: WL etc.
The Open Press, Inc. is not just another free press release portal. We have done our homework and market research and have spoken with journalists and industry professionals to get their feedback. We exact industry standards for press releases and we will NOT allow unprofessional press releases to be submitted through our services. All free press releases must comply with our press release guidelines.
PR LEAP is a free press release distribution service to major search engines, web sites and newswires, since 2003.
PR.com press-releases is a revolutionary Free Press Release Distribution Service where each business also has a full company profile to promote everything about its business. Submit news and press releases via our global online news and press release distribution service with powerful distribution points such as NBCi News, AskJeeves News, Lycos News, Excite News, Topix News, MSN News,
24-7 PressRelease.com is a free press release distribution service with the small to medium size Company in mind. 24-7 PressRelease.com has recognized the need for affordable press release distribution. That is why 24-7PressRelease.com offers a free news release submission service, with the option to contribute funds for higher recognition and placement. 24-7 Press Release Newswire is a leading provider of both paid and free press release distribution services.
Publicity Sites with Fees (fees quoted here may have changed)
EzineTrendz Services. We are an established business with expertise in Ezine Publication, specializing in Business Article Submission Service. This service is World Renowned and the Leading Source for Article Submission of Business and Marketing related Articles. We are a professional service that provides you with a broad spectrum of needs that is required of any business operating online.
Per Article: $50
Price is based on a random per article service rate. No monthly payment involved.
Twice a Month Submission:
$30 per article
One article every other week will be submitted as per the service agreement. You will be billed once a month for this service at a per article rate of $30, which concludes to a $60 monthly billing cycle.
Once a Week Submission:
$20 per article
One article per week will be submitted as per the service agreement. You will be billed once a month for this service at a per article rate of $20, which concludes to a $80 monthly billing cycle.
Internet News Bureau (INB) is a conduit for the distribution of press releases and is not a news wire service.
- $275 for Primary Press Release Distribution (for the 1st media list, all additional media lists are $80 each--fees may have changed)
- Your Press Release is emailed to journalists as early as the next Business Day.
- Releases are distributed by Internet News Bureau (a Jupitermedia Corporation site)
- We post your Press Release to the INB website for additional exposure
- In addition to Journalists, your Press Release is included in the Internet News Bureau Newsletter which reaches 6,000+ business professionals
- Additional Benefits
If you are a Non-Profit Organization, PR Agency or Reseller and you are purchasing any of our services for the first time, please contact the INB team at 1-800-887-2702 (US only) or 1-203-662-2868.
Expert Click.com is the Yearbook of Experts online
America's Favorite Newsroom Resource in print, on the web and via LexisNexis® since 1984."
Here's how you benefit from an annual membership with the Yearbook of Experts, Authorities & Spokespersons®:
1. Be profiled and listed in the printed Yearbook of Experts®.
2. Control your profile at ExpertClick.com (24/7) and include up to 1000 words, graphics and a link to your Web site.
3. Send new releases free at NewsReleaseWire.com -- indexed at Google News and LexisNexis -- optimized for search engines.
4. Contact top journalists with The Power Media BlueBook and CD-ROM, and on-line access to the opt-in database.
5. Receive the complete Welcome Kit and Member Handbook, sent by Priority Mail.
PRWeb distributes press releases for many Fortune 500 companies and is the largest Newswire catering to small- and medium-sized companies and organizations. PRWeb. currently stands as one of the largest overall online press release newswires anywhere. To the right, we display a random sampling of distribution points.
Send2Press delivers affordable, proven press release services for both private and public companies including targeted news distribution, news writing, media monitoring, and media coaching. As a professional media relations company since 1983, we have the expertise and experience to "get the word out" to the media and major wire services. Our news is read by media professionals worldwide, appears in News.Google™ and goes to The Associated Press (AP). Plus, we're the only newswire which has offered press release optimization solutions for search engines since 1996. We're the "real deal" in affordable expert PR services!
Xpress Press can distribute your press release to A-list media sources quickly, accurately and affordably.
Read Author 101. Million-Dollar Rolodex by Rick Frishman
Planned TV Arts 1110 2nd Avenue, NY, NY 10022
Ph 212-593-5845
frishmanr@plannedtvarts.com
To be continued.
Read part four
Read PUBLICIZING YOUR BOOK Suggestions for Success from the beginning.
PUBLICIZING YOUR BOOK Suggestions for Success: Part 2
Continued from part one
Now that you have finished your book, and it is ready to be shopped around to publishers (or has already been bought by a publisher!) it’s time to think about what you can do to help promote your book.
Reviews!
LA Times
SF Chronicle
B & N.com
BookReporter.com
Salon.com
American Way Magazine (in flight Magazine for American Airlines)
Esquire
GQ
Giant Magazine
Book Page
Entertainment Weekly
People
FHM Magazine
Hollywood Reporter
Men's Journal
UAS Today
Washington Post
Chicago Tribune
Chicago Sun Times
Washington Post
Wall Street Journal
Pages magazine
Time
Newsweek
Time Out NY
AP
Atlanta Journal Constitution
Boston Globe
Creative Screenwriting
Dallas Morning News
Contra Costa Times
Denver Post
LA Daily News
San Diego Union Tribune
San Jose Mercury News
Miami Herald
Minneapolis Star Tribune
NY Daily News
NY Post
Orange County Register
Philadelphia Inquirer
Variety
Seattle Times
Ft. Lauderdale Sun Sentinel
Deadly Pleasures
SciFiHaven.com
Locus
Fantasy & Sci Fi
CFQ
Starlog
Interzone
Cinefantasy
several major freelancers such as Tom Nolan, Merle Rubin, Dick Adler, Harriet Klausner
Others as appropriate to your particular title—e.g., Today’s Black Woman, Black Star News, Black Reign magazine, Ebony, Black Essence, etc.
One of our star clients, Larry Thompson, came up with the idea of contacting an airport bookstore distributor directly—and succeeded in setting up several in-airport signings—moving 85 books at one! See the following email exchange:
From: Richard Lotti [mailto:Richard.Lotti@THEPARADIESSHOPS.com]
Sent: Thursday, June 26, 2008 3:18 PM
To: Larry D. Thompson
Subject: RE: Book Signing
Sorry for the delay in getting back to you. Our Book Store Manager, Sosena Girma, will be contacting you to arrange for the best time for you to do a book signing.
-----Original Message-----
From: Larry D. Thompson [mailto:ldt@lorancethompson.com]
Sent: Thursday, June 19, 2008 10:20 AM
To: Richard Lotti
Subject: Book Signing
Good morning, Richard. I am the author of So Help Me God, a courtroom thriller that your shops around the country have been carrying for the past two months. I have done successful book signings at OKC and DFW. We sold about 85 books at OKC (not a major airport as you know) and about 125 at DFW (I invite you to contact Lynn Allmon there for a recommendation, both as to my performance and the book, which he very much enjoyed). Now, I would like to schedule a book signing at one of your highly trafficed locations at LaGuardia on a Friday. If that is feasible, please contact me to coordinate a mutually convenient date. I will bear my own expenses. All you will need to provide will be a table and the books. Thanks.
Larry D. Thompson
www.larrydthompson.com
713 857 5940
Here’s a service offered by Kirkus that we believe is well worth the money:
Has Your Book Been Overlooked? Do You Need Exposure?
Do You Want to Be Discovered?
For the first time in 73 years, Kirkus is offering a new review service, giving a whole new class of writers the opportunity to get attention for their books and giving rights and acquisitions agents the chance to watch out for books that might interest them. Any book is fair game, whether conventionally published, self-published, e-published, published via Print-On-Demand, or not previously published at all.
Kirkus Discoveries is a paid review service that allows authors and publishers of overlooked titles to receive authoritative, careful assessment of their books.
Here's how it works:
Sign up for Google Alerts, they are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. You can see who's talking about you and post comments for them and their readers. It's a great way to network!
Continue reading part three
Read PUBLICIZING YOUR BOOK Suggestions for Success from the beginning.
Now that you have finished your book, and it is ready to be shopped around to publishers (or has already been bought by a publisher!) it’s time to think about what you can do to help promote your book.
Reviews!
- Get everyone you know to review your book on amazon.com and barnesandnoble.com. Though the impact of webstores on overall sales is negligible, they have helped launch countless titles because of its pervasive influence on book-browsers as well as booksellers. AEI can help you do this effectively if you sign up with www.pennyterk.com and agree to give free copies of the book to the first xx visitors who agree to read it and post a review.
- Whether you do it through your publisher, your publicist, or your own personal sweat equity, make sure “galley copies” (aka “Advanced Reading Copies, or ARCs”) go to book review editors at, as appropriate:
- Kirkus Reviews
- Publishers Weekly
- Book List
LA Times
SF Chronicle
B & N.com
BookReporter.com
Salon.com
American Way Magazine (in flight Magazine for American Airlines)
Esquire
GQ
Giant Magazine
Book Page
Entertainment Weekly
People
FHM Magazine
Hollywood Reporter
Men's Journal
UAS Today
Washington Post
Chicago Tribune
Chicago Sun Times
Washington Post
Wall Street Journal
Pages magazine
Time
Newsweek
Time Out NY
AP
Atlanta Journal Constitution
Boston Globe
Creative Screenwriting
Dallas Morning News
Contra Costa Times
Denver Post
LA Daily News
San Diego Union Tribune
San Jose Mercury News
Miami Herald
Minneapolis Star Tribune
NY Daily News
NY Post
Orange County Register
Philadelphia Inquirer
Variety
Seattle Times
Ft. Lauderdale Sun Sentinel
Deadly Pleasures
SciFiHaven.com
Locus
Fantasy & Sci Fi
CFQ
Starlog
Interzone
Cinefantasy
several major freelancers such as Tom Nolan, Merle Rubin, Dick Adler, Harriet Klausner
Others as appropriate to your particular title—e.g., Today’s Black Woman, Black Star News, Black Reign magazine, Ebony, Black Essence, etc.
One of our star clients, Larry Thompson, came up with the idea of contacting an airport bookstore distributor directly—and succeeded in setting up several in-airport signings—moving 85 books at one! See the following email exchange:
From: Richard Lotti [mailto:Richard.Lotti@THEPARADIESSHOPS.com]
Sent: Thursday, June 26, 2008 3:18 PM
To: Larry D. Thompson
Subject: RE: Book Signing
Sorry for the delay in getting back to you. Our Book Store Manager, Sosena Girma, will be contacting you to arrange for the best time for you to do a book signing.
-----Original Message-----
From: Larry D. Thompson [mailto:ldt@lorancethompson.com]
Sent: Thursday, June 19, 2008 10:20 AM
To: Richard Lotti
Subject: Book Signing
Good morning, Richard. I am the author of So Help Me God, a courtroom thriller that your shops around the country have been carrying for the past two months. I have done successful book signings at OKC and DFW. We sold about 85 books at OKC (not a major airport as you know) and about 125 at DFW (I invite you to contact Lynn Allmon there for a recommendation, both as to my performance and the book, which he very much enjoyed). Now, I would like to schedule a book signing at one of your highly trafficed locations at LaGuardia on a Friday. If that is feasible, please contact me to coordinate a mutually convenient date. I will bear my own expenses. All you will need to provide will be a table and the books. Thanks.
Larry D. Thompson
www.larrydthompson.com
713 857 5940
Here’s a service offered by Kirkus that we believe is well worth the money:
Has Your Book Been Overlooked? Do You Need Exposure?
Do You Want to Be Discovered?
For the first time in 73 years, Kirkus is offering a new review service, giving a whole new class of writers the opportunity to get attention for their books and giving rights and acquisitions agents the chance to watch out for books that might interest them. Any book is fair game, whether conventionally published, self-published, e-published, published via Print-On-Demand, or not previously published at all.
Kirkus Discoveries is a paid review service that allows authors and publishers of overlooked titles to receive authoritative, careful assessment of their books.
Here's how it works:
- A review is commissioned ($350 per title) from the Discoveries team, who assigns the book to one person within the Kirkus pool of professional reviewers, who in turn provides an honest, caveat-emptor evaluation, under the same impartial rubric as Kirkus Reviews.
- The review, written in the same format and style as a traditional Kirkus review, is sent to the author or publisher as a PDF. (Allow 8-10 weeks for turnaround.) The author or publisher is free to excerpt the review or reprint it in whole as part of any promotional or marketing material, whether print or online.
- The review is then posted on the Discoveries website (www.kirkusdiscoveries.com), which has a niche audience of agents, rights representatives, booksellers, librarians and film and TV producers. At the request of the author or publisher, the review may be withheld from the website.
- Reviews are eligible for inclusion in the monthly Kirkus Discoveries monthly eNewsletter, which highlights the best submissions to the program, at no extra cost. That HTML newsletter goes to a targeted base of subscribers, most of whom are looking for the rights-including both print and film-to books and unpublished manuscripts.Click here to signup for the free monthly Kirkus Discoveries eNewsletter!
Sign up for Google Alerts, they are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. You can see who's talking about you and post comments for them and their readers. It's a great way to network!
Continue reading part three
Read PUBLICIZING YOUR BOOK Suggestions for Success from the beginning.
PUBLICIZING YOUR BOOK Suggestions for Success Part One
Now that you have finished your book, and it is ready to be shopped around to publishers (or has already been bought by a publisher!) it’s time to think about what you can do to help promote your book.
1) A little promotion, focused on NY media, can help us bring your book to the attention of major publishers. Brainstorm with us about this!
2) All other PR should be saved for the month of your books’ launch and following.
3) Read the chapter on publicizing your book in KJA’s How to Publish Your Novel (Square One Books).
4) Read John Kremer’s 1001 Ways to Market Your Book.
Come up with a marketing Plan!
• Books don’t publicize themselves and, today, publishers rarely put maximum effort into a book’s release until the book starts selling. This Catch-22 means that YOU are your book’s best hope. The sooner you take that approach, the better your chances will be. Even well-known writers have found that putting little effort into marketing will produce virtually zero results—one or two thousand sold.
• Let us review it before you start implementing it and spending money.
• Start a website (or blog)! Create a website solely dedicated to your book. AEI’s webmaster provides that service for our clients at rock-bottom prices. And get your link sponsored on other websites too!
• Write emails! Send an email to friends, family and co-workers about your book, and ask them to pass it along to everyone they know. You’ll be amazed how fast word of mouth spreads!
Endorsements
It’s invaluable to get endorsements for your book–authorities and/or well-known people who will say great things about your book to display on the jacket. There are numerous ways to request endorsements (aka “blurbs”):
• Ask your colleagues! If you are a professional in any given field, it’s always a good idea to ask your colleagues for their own endorsements, or to recommend you to well-known others, especially those who are writers too.
• Does your topic deal with a timely issue? Can you think of anyone in entertainment who may relate to your topic? Try and seek out celebrities (actors, best-selling authors, athletes) to endorse your book (it never hurts to have a famous name on the cover!)
• AEI recommendations! Being a part of the AEI family includes you in a circle of writers and creative people. We have many authors in our pool who can give you endorsements!
• Brainstorm with your editor. Check out your publishers catalog, and suggest writers who might appreciate your book.
• One suggestion. Busy people have good hearts but not enough time. Write the endorsement yourself, and fax or mail it to them, saying, “Would you mind endorsing my book along the lines suggested here?” You’ll be surprised how often they just say yes, and let you use what you wrote as their endorsement.
Hire a Publicist!
It’s never a bad idea to hire your own personal publicist to help spread the word about you and your book. A publicist can help you land radio or TV spots, get you interviewed in newspapers or magazines, and much more.
While all publishing houses have a PR department, and will do all they can to promote your book, it never hurts to have more personalized attention on top of what they can provide. Realistically, your publisher is never focused on your book. Only you and your personal PR team are. Costs for a publicist range, depending on what kind of service you’re looking for. Generally $2500-$5000 per month is the going rate.
AEI has contacts with several publicists we’ve used over the years to great success. If you need a recommendation, contact us. Otherwise, contact the following publicists and tell them you’re an AEI client:
Maryann Ridini, Ridini Entertainment
323-960-8071
maryann@ridinientertainment.com
Rick Frishman, Planned Television Arts
212-593-5845
frishmanr@ruderfinn.com
Devon Blaine, The Blaine Group
310-360-1499
blaine@pacificnet.net
Continue reading part two
1) A little promotion, focused on NY media, can help us bring your book to the attention of major publishers. Brainstorm with us about this!
2) All other PR should be saved for the month of your books’ launch and following.
3) Read the chapter on publicizing your book in KJA’s How to Publish Your Novel (Square One Books).
4) Read John Kremer’s 1001 Ways to Market Your Book.
Come up with a marketing Plan!
• Books don’t publicize themselves and, today, publishers rarely put maximum effort into a book’s release until the book starts selling. This Catch-22 means that YOU are your book’s best hope. The sooner you take that approach, the better your chances will be. Even well-known writers have found that putting little effort into marketing will produce virtually zero results—one or two thousand sold.
• Let us review it before you start implementing it and spending money.
• Start a website (or blog)! Create a website solely dedicated to your book. AEI’s webmaster provides that service for our clients at rock-bottom prices. And get your link sponsored on other websites too!
• Write emails! Send an email to friends, family and co-workers about your book, and ask them to pass it along to everyone they know. You’ll be amazed how fast word of mouth spreads!
Endorsements
It’s invaluable to get endorsements for your book–authorities and/or well-known people who will say great things about your book to display on the jacket. There are numerous ways to request endorsements (aka “blurbs”):
• Ask your colleagues! If you are a professional in any given field, it’s always a good idea to ask your colleagues for their own endorsements, or to recommend you to well-known others, especially those who are writers too.
• Does your topic deal with a timely issue? Can you think of anyone in entertainment who may relate to your topic? Try and seek out celebrities (actors, best-selling authors, athletes) to endorse your book (it never hurts to have a famous name on the cover!)
• AEI recommendations! Being a part of the AEI family includes you in a circle of writers and creative people. We have many authors in our pool who can give you endorsements!
• Brainstorm with your editor. Check out your publishers catalog, and suggest writers who might appreciate your book.
• One suggestion. Busy people have good hearts but not enough time. Write the endorsement yourself, and fax or mail it to them, saying, “Would you mind endorsing my book along the lines suggested here?” You’ll be surprised how often they just say yes, and let you use what you wrote as their endorsement.
Hire a Publicist!
It’s never a bad idea to hire your own personal publicist to help spread the word about you and your book. A publicist can help you land radio or TV spots, get you interviewed in newspapers or magazines, and much more.
While all publishing houses have a PR department, and will do all they can to promote your book, it never hurts to have more personalized attention on top of what they can provide. Realistically, your publisher is never focused on your book. Only you and your personal PR team are. Costs for a publicist range, depending on what kind of service you’re looking for. Generally $2500-$5000 per month is the going rate.
AEI has contacts with several publicists we’ve used over the years to great success. If you need a recommendation, contact us. Otherwise, contact the following publicists and tell them you’re an AEI client:
Maryann Ridini, Ridini Entertainment
323-960-8071
maryann@ridinientertainment.com
Rick Frishman, Planned Television Arts
212-593-5845
frishmanr@ruderfinn.com
Devon Blaine, The Blaine Group
310-360-1499
blaine@pacificnet.net
Continue reading part two
How To Publicize Your Book
Now that you have finished your book, and it is ready to be shopped around to publishers (or has already been bought by a publisher!) it’s time to think about what you can do to help promote your book.
1) A little promotion, focused on NY media, can help us bring your book to the attention of major publishers. Brainstorm with us about this!
2) All other PR should be saved for the month of your books’ launch and following.
3) That means you have to start six months before that date to make magazine and television deadlines!
4) Read the chapter on publicizing your book in KJA’s How to Publish Your Novel (Square One Books).
5) Read John Kremer’s 1001 Ways to Market Your Book.
Come up with a marketing Plan!
•Books don’t publicize themselves and, today, publishers rarely put maximum effort into a book’s release until the book starts selling. This Catch-22 means that YOU are your book’s best hope. The sooner you take that approach, the better your chances will be. Even well-known writers have found that putting little effort into marketing will produce virtually zero results—one or two thousand sold.
•Let us review it before you start implementing it and spending money.
•Start a website! Create a website solely dedicated to your book. AEI’s webmaster provides that service for our clients at rock-bottom prices. And get your link sponsored on other websites too!
•Write emails! Send an email to friends, family and co-workers about your book, and ask them to pass it along to everyone they know. You’ll be amazed how fast word of mouth spreads!
Endorsements
It’s invaluable to get endorsements for your book–authorities and/or well-known people who will say great things about your book to display on the jacket. There are numerous ways to request endorsements (aka “blurbs”):
•Ask your colleagues! If you are a professional in any given field, it’s always a good idea to ask your colleagues for their own endorsements, or to recommend you to well-known others, especially those who are writers too.
•Does your topic deal with a timely issue? Can you think of anyone in entertainment who may relate to your topic? Try and seek out celebrities (actors, best-selling authors, athletes) to endorse your book (it never hurts to have a famous name on the cover!)
•Brainstorm with your editor. Check out your publishers catalog, and suggest writers who might appreciate your book.
•One suggestion. Busy people have good hearts but not enough time. Write the endorsement yourself, focusing on what might sound in character for them; fax or mail it to them, along with sample chapters of your book, asking, “Would you mind endorsing my book along the lines suggested here?” You’ll be surprised that often they just say yes, and let you use what you wrote as their endorsement or change it slightly.
Click here to buy How to Publish Your Novel by Ken Atchity, Andrea McKeown, Julie Mooney, & Margaret O'Connor on Amazon
1) A little promotion, focused on NY media, can help us bring your book to the attention of major publishers. Brainstorm with us about this!
2) All other PR should be saved for the month of your books’ launch and following.
3) That means you have to start six months before that date to make magazine and television deadlines!
4) Read the chapter on publicizing your book in KJA’s How to Publish Your Novel (Square One Books).
5) Read John Kremer’s 1001 Ways to Market Your Book.
Come up with a marketing Plan!
•Books don’t publicize themselves and, today, publishers rarely put maximum effort into a book’s release until the book starts selling. This Catch-22 means that YOU are your book’s best hope. The sooner you take that approach, the better your chances will be. Even well-known writers have found that putting little effort into marketing will produce virtually zero results—one or two thousand sold.
•Let us review it before you start implementing it and spending money.
•Start a website! Create a website solely dedicated to your book. AEI’s webmaster provides that service for our clients at rock-bottom prices. And get your link sponsored on other websites too!
•Write emails! Send an email to friends, family and co-workers about your book, and ask them to pass it along to everyone they know. You’ll be amazed how fast word of mouth spreads!
Endorsements
It’s invaluable to get endorsements for your book–authorities and/or well-known people who will say great things about your book to display on the jacket. There are numerous ways to request endorsements (aka “blurbs”):
•Ask your colleagues! If you are a professional in any given field, it’s always a good idea to ask your colleagues for their own endorsements, or to recommend you to well-known others, especially those who are writers too.
•Does your topic deal with a timely issue? Can you think of anyone in entertainment who may relate to your topic? Try and seek out celebrities (actors, best-selling authors, athletes) to endorse your book (it never hurts to have a famous name on the cover!)
•Brainstorm with your editor. Check out your publishers catalog, and suggest writers who might appreciate your book.
•One suggestion. Busy people have good hearts but not enough time. Write the endorsement yourself, focusing on what might sound in character for them; fax or mail it to them, along with sample chapters of your book, asking, “Would you mind endorsing my book along the lines suggested here?” You’ll be surprised that often they just say yes, and let you use what you wrote as their endorsement or change it slightly.
Click here to buy How to Publish Your Novel by Ken Atchity, Andrea McKeown, Julie Mooney, & Margaret O'Connor on Amazon
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