Your Partner in Success with Denise Griffitts Interviews Matt Atchity

Your Partner In Success Radio Talks with Matt Atchity: Entertainment Industry Powerhouse

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Matt Atchity, a multimedia powerhouse with over 20 years of experience shaping the entertainment industry, is celebrated for his transformative role as Editor-in-Chief of Rotten Tomatoes. During his tenure, he established the #Tomatometer rating system as the definitive metric for movie criticism. Beyond Rotten Tomatoes, Atchity has produced acclaimed content across platforms such as Moviefone and TYT Network. His deep understanding of audience dynamics and innovative drive has cemented his status as a leading authority in engaging viewers in the digital age, making his insights invaluable for creators, studios, and fans alike.

At #RottenTomatoes, Matt led a decade-long charge that elevated the site to household name status, pioneering TV reviews and expanding its industry influence. Additionally, he co-founded and co-hosted "What the Flick!?" with Ben Mankiewicz and Cenk Uygur, marking it as the inaugural spinoff show on the TYT network.

Now, Matt Atchity has transitioned to a new chapter in his career, joining forces with his uncle Ken Atchity at Story Merchant - a company that represents and assists storytellers (writers, authors) in getting their stories published or adapted for film and television. Drawing on his extensive background and industry expertise, Matt brings a wealth of knowledge to the company's ventures in Hollywood. His strategic insights, honed from years at Rotten Tomatoes and other prominent platforms, promise to enrich Story Merchant's creative endeavors and expand its footprint in the entertainment landscape. Matt's shift to collaborate with Ken Atchity reflects his ongoing commitment to innovation and storytelling, ensuring his contributions continue to resonate across the industry.

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Matt Atchity Joins Story Merchant As Associate Manager

 

In addition to representing current Story Merchant intellectual properties, Matt will in his new role introduce stories he discovers to the Story Merchant family of companies, which include Atchity Entertainment International (The Meg), Atchity Productions (Mr. Irrelevant), Story Merchant Management, and Story Merchant Books. He will be working closely with Senior Associate Manager Tobe Roberts, who is based out of New York.

“Sam Skelton and the whole gang and I are delighted to welcome Matt to our family of companies,” said Ken Atchity in a statement to Deadline. “His vast knowledge of the commercial story market and cheerful gregariousness and sense of humor will contribute greatly to our expanding presence in the Hollywood marketplace.”

Shared Sam Skelton, Creative Executive and Producer at Atchity Productions and the Story Merchant companies, “Ken and I have eagerly anticipated expanding our team, and Matt’s arrival marks a thrilling new chapter. With Matt’s passion for compelling narratives and his dedication to curating exceptional content for our film and television projects, I am confident that his presence will propel us to unprecedented heights of creativity and success.”

Added Matt Atchity, “I’m excited to be on the other side of the entertainment business. I’m looking forward to both discovering and shepherding great stories, and ones that will make exciting movies and TV series.”

Formerly, the younger Atchity spent ten years as the Editor in Chief of Rotten Tomatoes, leading the team that made the site a household name, as well as introducing TV reviews and expanding the site’s influence on the entertainment industry. A frequent reviewer and commentator for CNN, he also co-founded and co-hosted What the Flick!? alongside Ben Mankiewicz and Cenk Uygur, the first spin-off show on the TYT network.

Across its assortment of companies, Story Merchant comprises a publisher, a production company, and a rep of both writers and rights to stories for film and TV. As we were recently first to report, subsidiary Atchity Productions recently tapped veteran martial arts filmmaker Andy Cheng to direct Shadow Ghost, a feature adaptation of the comic book written and illustrated by Sifu Kurtis Fujita.

via Matt Grobar Deadline Hollywood

Matt Atchity Joins SoCal Approach to Head Up New Media and Entertainment Division

Boutique agency adds industry veteran to spearhead relationships with studios, filmmakers, industry powerbrokers and multi-media outlets.

January 17, 2023, Los Angeles – SoCal Approach Marketing and Consulting Group today announced the appointment of Matt Atchity to lead their newly established media and entertainment division. The last five years have created massive changes in consumer behavior related to how they search for, access, and consume entertainment content. As we enter a new year, SoCal Approach is poised to bring their data-driven approach to help content creators, studios, and distributors develop precision marketing strategies and maximize their opportunity for engagement with the audiences they hope to reach.

Atchity’s background includes being the long-time Editor-in-Chief of Rotten Tomatoes, GM of Moviefone and Head of Programming at TYT Network (the largest online news network in the world for millennials). He will lead the team applying SoCal Approach’s suite of solutions to help the entertainment industry understand the environment through consumer measurement and insights, audience targeting, marketing strategy, segmentation, content marketing, branding, and new program development.

“Matt was at the helm in establishing Rotten Tomatoes as the industry standard for film and TV reaction and the quality of entertainment content,” said George Owens, President of SoCal Approach. “Our clients desperately need those insights as they attempt to harness the complicated matrix of modern media, and Matt’s experience will greatly benefit producers, filmmakers, studios, streaming services, and content creators seeking to understand their audiences and set content direction.”

Atchity has hosted and produced videos, radio shows, and podcasts related to various aspects of the entertainment industry, and brings decades of experience inside the entertainment industry, helping define the way we use insights and measurement into the world we know today. His experience across media channels will create value at a time where content creation has been revolutionized and the definition of entertainment and how we consume it continues to evolve.

“The entertainment industry landscape is evolving faster than ever, as both audiences and creatives discover new platforms while simultaneously reevaluating their relationships with traditional entities,” said Atchity. “I’m very excited to join the SoCal Approach team and work with creators to find the best ways to reach their audiences.”

About SoCal Approach Marketing and Consulting Group

SoCal Approach Marketing and Consulting Group is a full-service marketing and research agency founded to measure and deliver data-driven market insights businesses can use to understand and reach their target audiences. For additional information on SoCal Approach, visit www.socalapproach.com.

Matt Atchity Talks Oscar Nominations On Good Day LA

Matt Atchity, editor-in-chief of Rotten Tomatoes joined GDLA... with his take on this year's list.

Be sure to check out all the latest movie news and reviews at rottentomatoes.com .

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