"The universe is made of stories, not of atoms."
—Muriel Rukeyser
____________________________

How To Be Productive: Understanding Time, Work and Creativity by Dr. Ken Atchity



Film Courage: One of your many books Ken is WRITE TIME? And in the forward you say that the world can be divided into two people, productive people and non-productive people. And you say that productive people have a love affair with time. I’ve love to know what makes someone on the right side of time and what make someone where time is their enemy?

Dr. Ken Atchity, Author/Producer: Well that’s a very good question put in a very intelligent way that makes it hard to get a handle on it because time is…time doesn’t really exist. Time is a human construct, we created time. Squirrels and chipmunks don’t have much idea of time. They know that the sun rises and the sun goes down and they know that it rains but they don’t think the way that we do and they don’t keep track of their birthdays for example, only humans do that. And it’s unfortunate because you’re only as old as you think you are. And that’s the way a squirrel looks at it and nobody is arguing with the squirrel about it but humans know better.

Some people look at time as the enemy and some people look at it as a friend. There is an old Spanish saying that is “There is more time than life,” which I always thought was a wonderful way of looking at it because that is what a productive person would say “there is more time than life.” And another Spanish or Italian saying says that “Life is short, but wide.” And that’s another way of productively looking at it. Like people say “How can you do as much stuff as you do?” Well that’s because that’s what I do. I don’t do anything else. And I used to give classes on time management and do a lot of studies on it, in fact WRITE TIME is filled with time management theories. And one of the things I noticed about people was they had no idea where their time went. And they go “I don’t know where you find all the time.” And I would say “I don’t know where you lose it.”

I mean we all have the same amount of time and they go “How much time do we have by the way? How much time is in a week?” And 2 out of 10 people can ask the question right off the top of their heads because they’ve never really multiplied 25 by 7 and realized exactly how many hours there are in a week.

Everybody has the same amount of time. So what I would do in a time management class at UCLA or elsewhere is I would say let’s chart your time this week. I just want you to make a chart of what you do with your time and let’s come in and talk about it next week when we come back together. And they would come back in and that was before I asked them how many hours there were in a week I would wait for the third week to ask that question.

And some people would come in with 98-hour weeks and some people would come in with 62-hour weeks and nobody seem to agree in general how many hours there were in a week because the hours they gave me didn’t add up, they didn’t make sense. They’d say “I sleep six hours a day.” But it turned out in the third week of analysis that instead of 6 hours a day they were actually sleeping 10 hours. They just were telling themselves they were sleeping 6 hours a day.

How much time do you spend talking on the telephone? Most people thought they maybe spent 15 minutes a day, when in fact it might be an hour a day. And watching television (of course). Some people said they were only watching an hour a day when they were actually watching three hours a day.

But a productive person knows exactly how long it takes to do something. Like when I write a screenplay or a book, I can tell you how many hours it takes to do it and so I know that I can get it done in a certain amount of time. Agatha Christie apparently wrote as many as 10 books a year. She had to use four or five pen names because she just kept writing. When you think about it writing is a function of how fast you type. Because I always say (in my writing book including that one) if you’re making a rule not to sit down to write if you don’t know what you’re going to write then you’ll never waste any time and you’ll never have writer’s block. So simply don’t sit down until you know what you’re going to write. It’s just a matter of how fast can you type. So it’s better to be walking along the beach thinking about the structure of your story then it is to be wasting a lot of time sitting in front of the computer typing stuff and throwing it away and all that stuff. Just figure it all out in your head. “Well what if I forget it?” Well guess what? If you forget it that’s probably good. You are forgetting forgettable things? You won’t forget it when it starts getting really good. Because then it will do what Faulkner said, it will start haunting you and you won’t be able to forget it and then you’ll just write it down.

William Saroyan was asked once how long it took him to write the Human Comedy because somebody had told the journalist it had took him three days and he said “No, it took me all my life to write it. It just took me a few days to type it out.”…(Watch the video interview on Youtube here).




Ike’s Love & Sandwiches Partners with Iron Chef Cat Cora to Launch New ‘Mr Irrelevant’ Sandwich

The 'Mr. Irrelevant' Sandwich.


'Mr. Irrelevant' is made with a promise that every bite counts.

At Ike’s Love & Sandwiches, being picked last just means you’re about to surprise everyone. Iron Chef Cat Cora and Ike himself have come together to turn an NFL punchline into a bold sandwich celebrating the resilience in all of us.

The term “Mr. Irrelevant” traditionally pokes fun at the last pick in the pro football draft, but this sandwich flips the script. “Mr. Irrelevant” isn’t about being overlooked – it’s about the power of showing up. Ike, a self-made success story in the competitive sandwich game, resonates deeply with this term.

                         

“Cat and I both root for the doubted because we were both counted out early in our careers. Everyone has star potential, and this sandwich is a tribute to that,” said Ike Shehadeh, the heart and soul behind Ike’s. “The Mr. Irrelevant is what resilience tastes like!”

Cat Cora added, “Ike and I share a passion for feeding people with love. Mr. Irrelevant is celebration of everyone’s unique contributions. Just like in the kitchen or on the field, every role is crucial, no matter how big or small.”

“Mr. Irrelevant” is made with a promise that every bite counts. Packed with layers of savory ham, an underdog meat in the sandwich game, crispy bacon, Ike’s mouthwatering Godfather sauce, sweet honey mustard, melty American cheese, and a crunch of chips—all hugged by Ike’s signature Dutch Crunch bread slathered in Dirty Sauce—this sandwich is a flavor fest destined to steal the spotlight.




Dive into the bold world of “Mr. Irrelevant” at all Ike’s locations. Experience the unique blend of flavors that champions the spirit of the underestimated. Make your first pick online at ikessandwiches.com and root for those told it couldn’t be done by following @ikessandwiches.




Mr. Irrelevant™ Launches Global Brand Celebrating Resilience and Turning Doubt Into Triumph

 

Mr. Irrelevant™ Launches Global Brand Celebrating Resilience and Turning Doubt Into Triumph image

New York, NY – Mr. Irrelevant™ once was just a label for the last name called on draft day, but now it represents a broader movement redefining what it means to be overlooked. Mr Irrelevant™ proudly announces its official launch as a global storytelling and lifestyle platform dedicated to those who have been doubted or underestimated. More than just a sports term, Mr. Irrelevant™ represents the universal journey of turning adversity into achievement.

Whether on the field, in business, or in daily life, everyone faces moments where they’re told they aren’t good enough. Mr. Irrelevant™ champions these stories—celebrating athletes, entrepreneurs, artists, scientists, military, and everyday heroes rising above challenges to prove that relevance isn’t given, it’s earned.

“Our ambition is to take an expression that historically meant ‘last’ or ‘least’ and redefine it as a badge of honor,” said David Rubenstein, co-founder of Mr. Irrelevant Enterprises, LLC. “Mr. Irrelevant™ speaks to anyone who has been counted out but came back stronger. It’s about resilience, empowerment, and finding inspiration in everyone’s journey.”

A Multi-Faceted Movement

Mr. Irrelevant™ is building a 360-degree platform that includes:

  • Original Entertainment: A flagship podcast hosted by acclaimed broadcaster Josh Lewin; films, documentaries, and streaming content
  • Lifestyle Products: Apparel, footwear, accessories, and collectible merchandise
  • designed to inspire fans and embody the brand’s message of perseverance
  • Licensed Goods: Through partnerships led by Stuart Pollock of Bridge Licensing, the brand is expanding into:
    • Print and publishing, including books and magazines, starting with 50 Irrelevants Who Rocked the World (2025), an Amazon #1 New Release
    • Food and beverage products
    • Home goods, jewelry, and clothing
    • Digital collectibles and gaming
    • Toys, sporting goods, trading cards and memorabilia
    • Co-branded collaborations with major sports and lifestyle brands

“Mr. Irrelevant™ resonates across multiple industries,” said Stuart Pollock, Chief Strategic Partnership Officer of Bridge Licensing, representing the brand. “By offering products that consumers can connect with emotionally—from clothing lines to food and fitness—we are creating a lifestyle brand that empowers and motivates people worldwide.”



From Afterthought to Global Inspiration
Mr. Irrelevant’s first major film project is in development, inspired by the journey of a college quarterback picked last in the football draft who beats the odds – and personal adversity — to achieve greatness. The original screenplay was written by Steve Alten, author of The Meg and The Meg 2, a billion-dollar film franchise. Collaboration by Academy Award winner Terry George (Hotel Rwanda, In the Name of the Father) makes “Mr. Irrelevant” the first football movie penned by an Oscar recipient. This cinematic adaptation will serve as a high-profile expression of brand storytelling, supported by podcasts, books, and merchandise that deepen fan engagement.

About Mr. Irrelevant™
Mr. Irrelevant™ is a global storytelling and lifestyle brand dedicated to celebrating resilience, perseverance, and overcoming challenges. Through entertainment, licensed products, and community-building initiatives, Mr. Irrelevant™ inspires everyone to rise above doubt and embrace their true potential.


via Licensing International

CREATIVE MINDS: Psychotherapeutic Approaches and Insights by Dennis Palumbo

Creative individuals navigate the fine line between solitude and loneliness, discovering how isolation can fuel artistic expression or lead to despair.

panitan/AdobeStock


“Art is everywhere, except it has to pass through a creative mind.”

-Louise Nevelson


In the early-1960s, a British film was released called “The Loneliness of the Long-Distance Runner.” It was a predictably dreary, angst-ridden story about a rebellious loner trying to find his place in an unforgiving society.

This column might just as well be called “The Loneliness of the Long-Distance Artist,” because one of the issues creative patients often struggle with is the sheer loneliness that is required by most artistic endeavors. Whether the patients are just trying to realize some creative dream, or they are successful veterans in their respective fields, they are usually in it for the long haul. In other words, they plan to “go the distance.” Or as one of my creative patients put it, for a true artist, such loneliness, or what feels like self-imposed isolation, is “the cost of doing business.”

Even film and TV directors, orchestra conductors and the like, whose creative efforts involve working with others, spend many hours alone in preparation for those admittedly group-oriented endeavors. Regardless, my interest here is in those creative patients—writers, painters, composers, designers, etc—whose workday is characterized by being alone. Alone with their thoughts, alone with their creative concerns, alone with their doubts and fears and hopes—and, literally, alone in the sense that there is rarely anyone else in the room.

Now for many creative patients, this time alone is a wonderful luxury, a period of grace bestowed on artists that frees them to focus on their work. They are liberated from the noise of the outside world—the emotional demands of others, the burdens of everyday responsibilities, the endless cacophony of worrisome world events. What one person experiences as loneliness, another appreciates for its most profound aspects: it is quiet, usually unhurried, and blissfully unpopulated.

As novelist Saul Bellow once remarked about writing, it can possess “a stillness that characterizes prayer.” For many artists, regardless of their particular field, this is demonstrably true.

But not every artist experiences those long hours alone as either inspiring or profound. For them, there is only the aching emptiness and despair that loneliness can invite, particularly when the creative work is not going well. In such cases, as I have seen in my practice, loneliness can give birth to a set of painfully familiar (usually family of origin-based) meanings. An artist suffering from crippling loneliness is subject to doubts about their talent, questions about the validity of the project they are engaged upon, and vulnerable to the heightened suspicion that they were not cut out to be artists in the first place.

In such instances, the desire to pursue a creative career is, to paraphrase one of my patients, “either a blessing you’ve been cursed with or a curse you’ve been blessed with.” This ambivalence about endeavoring to be an artist lies at the heart of many a creative patient, regardless of level of outward success.

I know this from personal experience, having been a Hollywood screenwriter for many years before becoming a psychotherapist. Writing—for both veterans and those just starting—is time-consuming, frequently frustrating, often terror-inspiring, and bad for your posture. Its other prominent features include long hours of typing, frequent intervals of staring at a blank page or screen, and no guarantee whatsoever that anything you produce will be worth the effort. In addition to which, in the words of screenwriter Ben Hecht, “fun is the enemy.”

Which reminds me of a novelist patient of mine, the author of a successful series of thrillers, who once complained: “I can’t go in that room anymore. It’s so damned quiet.” Divorced, his children grown and flown, he worked alone in his office at home.

“I mean, writing these damn things is hard enough.” He shook his head. "Plus, it’s so lonely in there by myself.”

“It can be,” I said. “But let me suggest something. Maybe you’re not in there by yourself. You share that room with the memory of every person you’ve ever encountered—parents, teachers, friends and enemies…”

He frowned. “Listen, my office is eight-by-ten feet. If anybody else is skulking around in there, I sure as hell don’t see ‘em.”

“You know what I mean. Besides, in one sense loneliness can just mean being disconnected. Not just from others, but from your interior self. You carry a whole world of feelings, experiences and fantasies inside you. Maybe if you let them out, and explored them fully, the office wouldn’t feel so lonely.”

He didn’t buy this approach. Nor any of the others I offered. We returned to this issue again and again in therapy. Some days his loneliness overwhelmed him, leaving him lethargic and unmotivated. Yet at other times a patch of solid writing made him so excited, so anxious to get back to “that room” that he actually felt lonely—in essence, disconnected—when he was not writing.

Over my years in practice, I have seen many creative patients wrestle with this issue. Especially when contrasted with its seemingly adjacent (though quite dissimilar) circumstance—the solitude necessary for most artistic efforts. And there is a difference. Loneliness is usually experienced as a loss of connectedness, either with oneself or others; an interior emptiness that can feel both soul-crushing and self-invalidating. As opposed to solitude, which can inspire a felt sense of coming into contact with yourself, taking ownership of your interior world. Which, paradoxically, seems expansive rather than inhibiting.

As a well-known conceptual artist once explained it to me in session, “I only live in the solitude of work, God help me. It’s everywhere else that I feel uneasy, like I’m faking it. Because I am.”

Obviously not a “people person” (her own words), our clinical work lay elsewhere. But there was no question in her mind (nor in mine) of the value of solitude when it came to her art. In fact, many artists have noted the value, if not the necessity, of solitude, both in their work and for personal growth.

For example, Leonardo da Vinci said, “If you are alone, you belong entirely to yourself.”

And according to May Sarton, the distinction was clear: “Loneliness is the poverty of self; solitude is the richness of self.”

Rilke was even more blunt. “What is necessary, after all, is only this: solitude, vast inner solitude.”

When working with creative patients, particularly those for whom loneliness is a salient, presenting concern, our job as clinicians is to help them reframe the meaning of their experience in terms of solitude. For one thing, it can be empowering to choose solitude in pursuance of your artistic goals, as opposed to seeing loneliness as a condition imposed upon you merely because you are alone. In which case, loneliness thus feels like a punishment for the mistake of attempting to be an artist; in contrast, choosing solitude can support the experience of feeling proactive and self-affirming.

Moreover, as I have written about elsewhere, I believe it is crucial for any creative person to have a positive, engaged relationship with their process. If you can help patients see that the choice of solitude supports the requirements of that process, is in fact a necessary aspect of it, its benefits become self-evident.

As Henri Poincare said, “to invent is to choose.” So, I feel it is vital that the creative patient embrace the solitude of artistic endeavor as a choice. Conceptualized this way, solitude then is not mere isolation. It is a return to the self, a reacquaintance with the patient’s inner world, including both its turmoil and its riches. The darkness and light from which creativity is birthed. Admittedly, such a commitment to solitude can risk an occasional slide into loneliness, a disquieting sense of isolation. That “cost of doing business” that my patient above mentioned. A price every artist pays at some time or another.

Which brings to mind a somewhat snarky quote attributed to Jean-Paul Sartre: “If you’re lonely when you’re alone, you’re in bad company.”

But that is a topic for another column.

Mr Palumbo is a licensed psychotherapist and author in Los Angeles. His email address for correspondence is dpalumbo181@aol.com.

Jeffrey Gitomer's “Little Black Book of Connections” On Bob Litell's Netweaving Concept

Bob Littell, CEO of Littell Consulting Services, Chief Netweaver and author of The Heart and Art of Netweaving talks about the concept of Netweaving to help you build relationship capital with others. Netweaving is a unique form of networking that is ideal for women as it allows them to be a connector of others, for the benefit of others, knowing that eventually there will be payback in return for them.


 

As an impressionable youth, I watched my dad bring people together that

he thought could "do business together."

"What do you make, Pop?" I asked.
"Nothing and everything, son. They don't pay me, but I will often be
rewarded by them or others in many ways."

"I don't get it, Pop."

"If you give to others without measuring, you get repaid without ever
asking for it." He stated as though it were a law of the universe.

"Oh," I said without really understanding.

"You'll get it later, son." He promised.

My dad repeated his philosophy for years. Helping others at every turn,
and bringing people together.

By osmosis, I have done the same thing. Never really thought about the
right or wrong of it. Never even questioned the validity of it.

Then I came to find that someone had named the process: NetWeaving.
Bob Littell from Atlanta has even written a book about it. Cool.

Bob invited me to be the guest of honor at two NetWeaving events. One
sort of public one held after one of my seminars. And a more private,
smaller event held the next evening at a more upscale location.
At the first event, about 150 people were putting a spin on the traditional
"networking"process. "What can I do for you," rather than, "what can you
do for me." Great concept.

And it worked. After a brief lesson and introduction to the concept of Net
Weaving, people were engrossed so deeply that no one wanted to leave.

The second, smaller event was held at the fabulous SPA Sydell. An
incredible day spa in mid-town Atlanta that puts a new meaning to the
word pamper. It's scientific combined with SPA.

About 50 people of some influence and character (I guess that includes
me) came together to see what they could do for one another.

The results were fantastic.

Wanna NetWeave? Start with your BEST. Your best friends, your best
contacts, your best influencers, and even your best prospects. Throw a
party. Doesn't have to be big. More like a social gathering with a message
and a mission: help others first.

The good new is that people who think it's a crazi idea won't show. The
better news is that everyone who does show will be eager to participate.
The best news is that you will have business and opportunities being thrown
at you left and right.

Like anything else, you have to practice the process outside the event in
order to master it. Bob Littell is the current master. He's an insurance guy
who doesn't sell insurance. He creates opportunities for other people to
succeed, and then people buy from Bob.

Proof? I've seen it personally. And in two NetWeaving events, I've never
seen so much power in a room. Not necessarily powerful people, rather
people with the power to help others. It's a business sight to see. And
when someone offers their help, you can't help but want to help others.

My philosophy of business has always been "give value first." People
read my article and want more. Been doing that for eleven extremely
successful years. Plan to continue that process for the next twenty-five
years or so, and then I'll quit.


Jeffrey Gitomer's The Little Black Book of Connections is based on the power of give value first. It's about how you can climb the ladder without stepping on people's backs. It's about how to earn the respect of a powerful mentor without begging.


Story Merchant E-Book Deal - Sell Your Story to Hollywood $.99

Through the expanding influence of the Internet and the corporatization of both publishing and entertainment, the process of getting your book to the big screen has gotten more complicated, more eccentric, and more exciting.⁠⁠

New From Story Merchant Books Welcome Home Warzone by Gregory Asgaard



Fresh from the intense responsibilities of overseeing the mental health and fitness for duty of 5,000 sailors aboard the USS Abraham Lincoln, Lt. Gregory Asgaard thought he was finally stepping into a quieter life. He had a meaningful job with good hours, the love and support of family, and a new home. And then, in the fall of 2018, Greg plummeted overnight from respected psychologist to pariah after being falsely accused of a terroristic threat, a devastating experience that exacerbated his underlying PTSD and obliterated his ongoing efforts at readjustment from military service.

This is the true account of one veteran's fight to reclaim his life and mental health from the nightmare of wrongful incarceration, which resulted in a traumatic head injury and ultimately led to a landmark legal case, forcing a reckoning with the legal system's treatment of the vulnerable within its custody.

The Power of How Stories Change The World with Ken Atchity

The Write Mindset | Thomas J. Bellezza






With fifty years’ experience in the publishing world and thirty-five years in entertainment, Dr. Ken Atchity is a self-labeled “Story Merchant” author, professor, producer, career coach, teacher, and literary manager, responsible for launching dozens of books and films.